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Facebook Unveils Redesigned App Emphasizing Social Connection And Marketplace Integration

Facebook, now under its parent company Meta, is rolling out an extensive redesign of its flagship app. In a move seemingly aimed at recapturing the platform’s original spirit of connecting friends, the tech giant is placing renewed emphasis on features that have long resonated with its user base.

Refocusing On The Social Core

In recent months, Meta has signaled a strategic pivot away from its once-prominent metaverse ambition. With reports of planned cuts to its virtual reality budget, the company is instead turning its attention to what still works—its enduringly popular Facebook Marketplace and the foundational social experience that initially defined the platform. While Facebook’s user demographics have shifted, its core audience—especially among boomers and Gen Xers—continues to engage actively, even as attempts to attract younger users have met mixed results.

Elevating Facebook Marketplace And Engagement

An interesting twist in this redesign is the repositioning of Facebook Marketplace. Once tucked away in the app’s “More” menu, this key feature will soon join the bottom navigation bar alongside social and creative tools like Reels and Friends. This adjustment not only underscores Marketplace’s importance—now actively used by more than half of the Gen Z population in the United States, according to industry reports—but also represents a tactical move to simplify user access and drive engagement. Meta’s redesign echoes its earlier successful refreshes on Instagram, where features such as Reels and enhanced direct messaging have redefined user interaction.

Enhanced Content Creation And Personalization

In addition to navigation updates, the overhaul introduces significant improvements in content creation and user control. The revamped interface makes it easier for users to create and share Stories and posts by bringing tools for adding music, tagging friends, and adjusting audience settings to the forefront. Moreover, features such as double-tapping to like images, standardized grids for photo presentations, and an immersive search layout are designed to cultivate a more intuitive and visually appealing experience.

Empowering Users With Customized Control

Meta is also addressing longstanding user concerns regarding data sharing and unsolicited engagement. The new design allows users to decide whether updates to profiles—such as changes to profile pictures or background images—should be broadcast to their Feed, offering a welcome level of discretion that could enhance user satisfaction and drive adoption. By integrating expanded customization options for interests and hobbies, Facebook hopes to reinvigorate its legacy as a platform that not only connects friends but also fosters community around shared interests.

A Return To Fundamental Social Connectivity

This comprehensive app update is part of a broader strategy to reclaim Facebook’s identity as a hub of personal connection. It marks a deliberate departure from previous trends of prioritizing news snippets and creator content, seeking instead to spotlight the interpersonal links that once defined the platform’s appeal. As the changes roll out globally over the coming weeks—with several updates initially exclusive to mobile users—Facebook appears poised to blend its storied past with the evolving needs of a diverse user base.

By addressing both technical usability and fundamental social interactions, Facebook is setting a new benchmark in platform evolution. The transformation not only highlights Meta’s adaptive strategy amid changing industry tides but also reinforces a commitment to keeping the user experience at the forefront of its innovation roadmap.

Women Make Up A Majority Of The EU’s Science And Technology Workforce But The Real Gap Is Elsewhere

Women now make up the majority of the EU’s science and technology workforce. According to Eurostat, in 2025, more than 81.6 million people aged 15 to 74 were employed in science and technology occupations across the EU. Of those, 52.5% were women, equal to 42.8 million women. The number of women in these occupations rose by 27.9% compared with 2015, an increase of more than 9.3 million over a decade.

On the surface, the numbers resemble progress. However, Eurostat’s category requires context before that figure can be read accurately. The data refers to HRST, or Human Resources in Science and Technology, specifically people employed in science and technology occupations. These are roles where the main tasks require professional or technical knowledge in physical and life sciences, but also in social sciences and humanities. That definition is wider and broader than engineering, ICT, laboratory science, or high-tech research alone.

Zooming In

The gender picture changes once the data moves from a wider definition of the workforce to the narrower scientist-and-engineer (research and manufacturing) subgroup.

Scientists and engineers represented almost a quarter of all people employed in science and technology in the EU in 2025. Eurostat describes scientists and engineers as often being the innovators at the centre of technology-led development, making them an important subgroup to focus on separately.

Women accounted for only 40.8% of scientists and engineers in 2025, despite making up more than half of the wider category. That share has increased by a mere 0.5 percentage points over the past decade. The absolute number of women working as scientists and engineers rose from 5.3 million in 2015 to 8.2 million in 2025, despite the push from national and international organisations to increase the number of women in the field. Europe has expanded the number of women in science and technology occupations over ten years. However, that expansion has not extended equally into the scientist-and-engineer subgroup, where much of Europe’s research and innovation work is conducted.

In 2025, of the 39.4 million women aged 25 to 64 working in science and technology occupations in the EU, 35.5 million worked in service activities. Only 2.7 million worked in manufacturing. Women accounted for 57.5% of science and technology employment in services, but only 31.3% in manufacturing.

In 2025, the highest shares of women employed in science and technology occupations were recorded in Latvia at 62.4%, followed by Hungary’s Great Plain and North region at 61.1%, Estonia at 60.5%, Poland’s Central macroregion at 60.4%, and Lithuania at 60.3%. No EU country recorded a majority of women among science and technology workers in manufacturing.

Break-down

Eurostat’s figures measure employment in broad science and technology occupations. They do not show job security, pay levels, management roles, promotion rates, research leadership, or whether women are concentrated in junior or senior workplace positions.

The classification of “senior” also requires additional explanation. Eurostat reports that 45.9% of science and technology workers aged 25 to 64 in the EU were classified as “senior” HRST in 2025. In this dataset, “senior” refers to workers aged 45 to 64. It does not mean senior manager, senior researcher, team lead, or decision-maker.

A high female share in the wider Human Resource Science and Technology (HRST) category does not parallel equal representation across scientists, engineers, manufacturing roles, senior posts, pay, research funding, or decision-making. These figures also reflect the occupational mix inside each country or region, not only structural progress across all areas of science and technology.

The Case Of Cyprus

Eurostat data places Cyprus’s overall science and technology employment at 37.2% of the labour force in 2025, slightly above the EU-27 figure of 36.9%, and above Greece at 26.8%, Malta at 33.9%, and Turkey at 18.2%. This figure covers the total share of the labour force employed in science and technology across all genders.

Progress Or Work-in-Progress?

52.5% in the broad category. 40.8% among scientists and engineers. 31.3% in manufacturing. Europe’s gender gap in science and technology hasn’t closed yet, and there is still work to be done to encourage and support more women to enter the field, especially in research and manufacturing.

Let’s not wait another decade for another couple of percentage points of hope.

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