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Apple Set To Eclipse Samsung In Global Smartphone Shipments In 2025

According to Counterpoint Research, Apple is poised to ship more smartphones than Samsung in 2025 – a milestone not seen in 14 years. With forecast shipments of approximately 243 million iPhone units compared to Samsung’s 235 million, Apple’s market share is expected to reach 19.4% while Samsung holds 18.7%. Although these shipments reflect distribution to retail channels rather than direct sales, they serve as a vital indicator of underlying consumer demand.

Market Momentum Driven By The iPhone 17 Series

The success of Apple’s iPhone 17 series, launched in September, has been instrumental in shifting market dynamics. Reports indicate that the series enjoyed a notably robust holiday season, with U.S. sales surging by 12% over the previous generation – excluding the iPhone 16e – and an 18% increase in sales in the critical Chinese market. This reception underscores the strength of Apple’s product lineup and affirms its competitive edge.

Strategic Industry Tailwinds And Evolving Consumer Cycles

Counterpoint Research Senior Analyst Yang Wang cites the replacement cycle as a key factor behind Apple’s boosted shipment outlook. As consumers who invested in smartphones during the COVID-19 era approach their upgrade phase, demand for the latest models is expected to rise. Furthermore, Samsung may encounter headwinds in the low- to mid-tier segment, particularly from aggressive Chinese manufacturers, potentially hindering its ability to reclaim market leadership.

Long-Term Growth And Product Expansion

Looking ahead, Counterpoint Research projects Apple to maintain its dominance in the global smartphone market through 2029. A significant secondary market exists, exemplified by the sale of 358 million second-hand iPhones between 2023 and mid-2025, which continues to feed demand as consumers upgrade. Apple’s advantage is reinforced by favorable factors including reduced tariff impacts from the U.S.-China trade truce, a weaker U.S. dollar, and a resilient global economic outlook. These elements have collectively bolstered consumer confidence and supported Apple’s growing footprint in emerging markets.

Apple is also expected to diversify its product offerings by launching the entry-level iPhone 17e and venturing into the foldable smartphone arena in the coming year. In addition, upgrades to Apple’s virtual assistant Siri and a major design overhaul scheduled for 2027 are anticipated to fortify the tech giant’s market position. This multi-tiered strategy is not only designed to capture aspirational consumers in emerging markets but also to consolidate Apple’s lead in the premium segment.

Projected Market Leadership Through 2029

With an increasing preference for the iOS ecosystem and a substantial installed base due for renewal, Apple is strategically positioned to outpace other smartphone OEMs well into the next decade. The company’s ability to innovate across various price points and segments ensures that its appeal remains robust, thereby cementing its market leadership in global smartphone shipments.

EU Mercosur Agreement Sparks Political Battle Over Cyprus Agriculture

A political battleground emerged in the Parliamentary Agriculture Committee’s latest session, as fierce debates broke out over the controversial trade deal between the European Union and Latin American nations under the Mercosur framework. Lawmakers voiced deep concerns regarding food safety and the prospects for local agriculture, particularly following the high-profile absence of the Minister of Trade.

Minister Absence And Parliamentary Integrity

Committee Chair Giannakis Gabriel expressed strong disapproval over the Minister’s no-show, noting that the extraordinary session was scheduled at midday at the Minister’s own request. “His absence undermines the authority of the parliament,” Mr. Gabriel declared. Given that the Minister is not abroad, it was expected that he would be present to clarify why Cyprus supported an agreement widely criticized as disadvantaging the agricultural sector.

Trade Deal Under Scrutiny

In his address, A.C.E.L General Secretary Stefanos Stefanos described the pact as a “dangerous agreement” imposed under the pressure of multinational conglomerates. He especially critiqued the contrasting sanitary standards whereby, while the EU bans our farmers from using certain pesticides and antibiotics, the Mercosur deal appears to allow imports produced with these very substances. His remarks underscored the possibility of double standards in safety measures and the potential long-term impacts on Cypriot agriculture.

Economic And Safety Concerns

Legislators questioned the basis of government studies that justified backing the agreement, even as Cyprus’ agricultural sustainability is increasingly threatened by water scarcity and soaring production costs. Representatives from various political factions pointed to insufficient controls over import volumes and tariff structures. For example, Christos Orphanidis (DIKO) demanded precise data on imports from Latin America, citing honey as a case in point, and pressed for clear explanations regarding the tariff regime.

Legal And Health Implications

Questions about legal authority were raised by Elias Myriantounos (EDEK), who inquired whether parliament can reject or amend the agreement should economic studies forecast negative outcomes. Environmental advocates, like Haralambos Theopemptou of the Movement of Ecologists, emphasized the need to safeguard traditional products such as halloumi, highlighting concerns over how rigorous food safety controls will be maintained. Meanwhile, Linos Papagiannis (ELAM) cautioned against unfair competition, drawing parallels with challenges posed by lower-standard goods from occupied territories.

Protecting Local Interests

The overarching message from lawmakers was clear: the future of Cyprus’ farming community and the well-being of its citizens should not be sacrificed at the altar of commercial trade. Agricultural organizations have voiced alarm over the importation of goods potentially contaminated with banned substances, the risk of market distortion by low-quality products, and the lack of localized impact studies. They argue that the agreement is biased in favor of select corporate interests, ultimately undermining consumer safety and the livelihood of European farmers.

As this debate continues to unfold, the outcome of these deliberations will be pivotal in determining not only trade policy but also the long-term economic and food security landscape of Cyprus.

Parliamentary Committee Session
Economic Impact Discussion

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