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Cyprus And Greece Forge Unified Maritime Strategy At IMO Assembly

At the 34th General Assembly of the International Maritime Organisation (IMO) in London, Cyprus and Greece presented a cohesive vision for a robust, equitable, and forward-looking maritime framework. The two nations emphasized the need for regulations that balance environmental ambitions with the economic realities of global trade.

Unified Vision For Sustainable Regulation

Representing Cyprus, Shipping Deputy Minister Marina Hadjimanolis outlined an agenda centered on cooperation, resilience, and progress. Highlighting the importance of agile and credible governance, she stressed that the IMO must bolster technical collaboration and drive innovation to safeguard both the maritime sector and the world’s oceans for future generations. Hadjimanolis underscored Cyprus’s commitment to a strong, fair, and inclusive organisation, noting the steadfast unity of member states in striving for a financially sound and forward-looking IMO.

Championing Innovation And Historical Heritage

Greece, meanwhile, reinforced parallel priorities while advancing its candidacy for Category A membership on the IMO Council. Minister of Shipping and Island Policy Vasilis Kikilias articulated Greece’s deep historical ties to the sea—a narrative that spans from ancient maritime legends to the modern economic imperatives of today. His appeal to IMO delegates was a call not only to support Greece’s national interests but also to endorse a global regulatory framework that incorporates contemporary realities, such as the rise of LNG as a pivotal fuel source.

Balancing Environmental Goals With Economic Realism

Both ministers converged on the necessity of avoiding a fragmented regulatory landscape that could hinder international shipping. Kikilias warned that an array of disparate regulations would only complicate global maritime operations, advocating instead for rules that marry environmental ambition with economic practicality. He cautioned against punitive measures in the green transition and stressed the need for realistic timelines and incentive mechanisms to prevent economic and technological disruptions.

Ensuring Global Trade Stability

Addressing the broader impact of maritime policies, Kikilias reminded delegates that 80 to 90 percent of world trade is transported by sea. This statistic underlines the global responsibility to manage issues of green energy, competitiveness, and cost pressures with precision. Emphasizing the interconnected challenges of energy prices, inflation, and freight costs, he called for collective action to protect both the economic future and environmental well-being of nations. His closing remarks condemned all attacks on merchant ships and seafarers, denouncing piracy as a severe threat to global commerce.

By championing coordinated global solutions, both Cyprus and Greece reaffirmed the IMO as the central forum for ensuring stability and fairness in maritime regulation. Their speeches underscored a shared commitment to building a sustainable maritime future that honors both historical legacies and modern economic imperatives.

payabl. Launches Click To Pay With Visa To Help Merchants Improve Checkout Conversion And Reduce Fraud

payabl. has launched Click to Pay with Visa, a new card payment experience designed to help merchants reduce checkout friction, improve authorisation rates, and deliver a faster, more secure online payment journey.

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Click to Pay replaces manual card number entry with a token-based checkout experience. Once a customer’s card is enrolled, they can complete purchases in just a few clicks, without re-entering card details. The result is a faster checkout that mirrors the ease of contactless payments in-store, while maintaining strong security standards.

For merchants, the impact is measurable. According to Visa, Click to Pay can deliver up to a 11% uplift in authorisation rates compared to manual card entry, alongside significant fraud reduction through network tokenisation. Faster checkout also helps reduce cart abandonment, particularly on mobile, where typing card details remains a major source of friction.

“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl. “Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.” 

Visa Click to Pay is available through payabl. checkout, enabling merchants to activate the service without additional integration complexity. The solution works across devices and supports existing security flows, including 3D Secure where required.

“Consumers have come to expect a highly personalised, intuitive, and seamless payment experience, whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to Pay aims to meet these expectations by removing the need to manually enter card details, thus enhancing both security and the consumer experience in online card payments. With the support of network tokens, Visa Click to Pay enabled a more secure and smoother transaction process, available in many countries around the world. According to European VisaNet data, Visa Click to Pay may allow a 4.5% uplift in merchant sales, meaning a possible annual increase of €51 bn in SMB eCommerce sales in the UK and EU,” said Michael Ioannides, Country Manager, Visa Cyprus.

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe. 

Checkout expectations are rising across Europe 

Insights from payabl.’s State of European Checkouts report underline why frictionless checkout experiences are becoming a commercial priority. The research found that consumers cite speed (46%), convenience (44%), and security (41%) as the top reasons for choosing a payment method. More than half of consumers (53%) are open to switching to newer payment methods and nearly half (48%) are open to one-click checkouts, provided the solution is backed by a trusted brand such as Visa.

“Checkout is no longer just the final step of a transaction,” said Oliveira. “It is a critical part of the overall customer experience. Our research shows that 43% of European consumers will not return to a site after a poor checkout experience. For merchants across the UK and Europe, that translates directly into lost customers and lost revenue.”

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe.

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