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Cyprus And Saudi Arabia Forge Strategic Tourism Partnership

by THEFUTURE.TEAM

November 15, 2025

Cyprus and Saudi Arabia have formalized a strategic accord to enhance their tourism sectors through a Memorandum of Understanding signed during the official visit of Cyprus Deputy Minister of Tourism, Kostas Koumis, in Riyadh. The pact, endorsed by Saudi Minister of Tourism Ahmed Al Khateeb, marks the onset of a renewed phase of high-level cooperation between the two nations.

Focus On Sustainable Development And Technological Integration

The agreement underscores a commitment to sustainable tourism growth, comprehensive knowledge exchange, and enhanced cooperation in tourism education and technology. Both sides will undertake joint initiatives to implement strategic actions on national and global fronts, setting a robust framework for future endeavors.

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Strategic Engagement At The UN Tourism Assembly

During his itinerary, Mr. Koumis attended the 26th UN Tourism Assembly, where the ratification of Shaikha Al Nowais as the new Secretary General was celebrated. In addition, his meetings with Saudi officials and international delegates reinforced the mutual intent to expand the reach of their tourism offerings and cultivate strategic partnerships.

Emerging Markets And Cross-Border Opportunities

Characterizing Saudi Arabia as an emerging and promising market, the Deputy Minister highlighted its robust economy and burgeoning outbound tourism sector, positioning the Kingdom as a future powerhouse for attracting European tourists. This perspective aligns with Cyprus’s continuous upward trajectory in visitor numbers.

Expanding Economic And Tourism Horizons

Mr. Koumis stressed the strategic importance of nurturing closer ties with neighboring markets by deepening the presence of Saudi tourism within Cyprus. He expressed optimism that increased travel between the two countries, bolstered by Saudi Arabia’s long-term strategic tourism plan, would foster broader economic collaboration. His discussions with Saudi Deputy Minister of Investment, Yousef Almubarak, further highlighted the interconnection between economic and tourism developments.

Looking Ahead

Extensive briefings with Saudi media and targeted consultations with key stakeholders underline a clear roadmap for future collaboration. As Cyprus and Saudi Arabia continue to build on this momentum, their partnership is poised to drive significant long-term growth in the global tourism arena, setting an example of strategic international cooperation.

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Eurobank Wins Two Euromoney Awards Following Cyprus Merger

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

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Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.