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Google Unveils Advanced AI Shopping Tools Ahead Of Holiday Season

Google is set to revolutionize the online shopping landscape with its latest suite of AI-powered updates, unveiled on Thursday. With the holiday season fast approaching, these enhancements aim to eliminate tedious steps in the digital shopping journey, enabling consumers to enjoy a more intuitive and engaging experience.

Conversational Search And Visual Inspiration

At the heart of the updates is the integration of AI Mode in Google Search. This feature allows users to ask shopping questions using natural language in a chatbot-style interface. Whether you are seeking cozy autumn sweaters or comparing skincare products, the tool provides tailored responses—ranging from visually rich product images to detailed comparison tables—in real time.

Enhanced Capabilities In The Gemini App

Google’s Gemini app now delivers comprehensive shopping suggestions that go beyond text-based answers. Initially available for U.S. users, this capability presents detailed ideas and inspirations designed to enhance decision making and streamline the consumer experience.

Agentic Checkout: A Game-Changer For E-Commerce

The rollout also includes the innovative agentic checkout within Google Search, driven by a trusted shopping graph containing over 50 billion product listings worldwide. Currently enabled for U.S. merchants such as Wayfair, Chewy, Quince, and selected Shopify stores, the feature not only tracks price changes but also allows users to complete purchases through Google Pay (Google Pay). This solution—built on robust payment and inventory technologies—ensures both convenience and security for shoppers and retailers alike.

Seamless Local Inventory Checks With AI-Driven Calls

An additional AI capability leverages Google’s Duplex technology to call local businesses on behalf of the customer. After users provide product details, the AI initiates calls to verify availability, pricing, and current promotions, returning a summarized report. This function is now active in the U.S. for categories like toys, health and beauty, and electronics.

Balancing Innovation With Consumer Trust

Google emphasizes that, despite the introduction of sponsored listings in AI Mode, user control remains paramount. The system prompts for confirmation before any transaction and clearly discloses when an AI agent is placing a call. Retailers also have the option to opt out, ensuring that the technology complements rather than disrupts customer relations.

The Future Of Digital Commerce

With these AI innovations, Google is not just streamlining the shopping process—it is reshaping how consumers interact with digital commerce. By merging convenience with cutting-edge technology, the company is setting a new standard for the retail industry as it heads into one of the busiest shopping seasons of the year.

EU Mercosur Agreement Sparks Political Battle Over Cyprus Agriculture

A political battleground emerged in the Parliamentary Agriculture Committee’s latest session, as fierce debates broke out over the controversial trade deal between the European Union and Latin American nations under the Mercosur framework. Lawmakers voiced deep concerns regarding food safety and the prospects for local agriculture, particularly following the high-profile absence of the Minister of Trade.

Minister Absence And Parliamentary Integrity

Committee Chair Giannakis Gabriel expressed strong disapproval over the Minister’s no-show, noting that the extraordinary session was scheduled at midday at the Minister’s own request. “His absence undermines the authority of the parliament,” Mr. Gabriel declared. Given that the Minister is not abroad, it was expected that he would be present to clarify why Cyprus supported an agreement widely criticized as disadvantaging the agricultural sector.

Trade Deal Under Scrutiny

In his address, A.C.E.L General Secretary Stefanos Stefanos described the pact as a “dangerous agreement” imposed under the pressure of multinational conglomerates. He especially critiqued the contrasting sanitary standards whereby, while the EU bans our farmers from using certain pesticides and antibiotics, the Mercosur deal appears to allow imports produced with these very substances. His remarks underscored the possibility of double standards in safety measures and the potential long-term impacts on Cypriot agriculture.

Economic And Safety Concerns

Legislators questioned the basis of government studies that justified backing the agreement, even as Cyprus’ agricultural sustainability is increasingly threatened by water scarcity and soaring production costs. Representatives from various political factions pointed to insufficient controls over import volumes and tariff structures. For example, Christos Orphanidis (DIKO) demanded precise data on imports from Latin America, citing honey as a case in point, and pressed for clear explanations regarding the tariff regime.

Legal And Health Implications

Questions about legal authority were raised by Elias Myriantounos (EDEK), who inquired whether parliament can reject or amend the agreement should economic studies forecast negative outcomes. Environmental advocates, like Haralambos Theopemptou of the Movement of Ecologists, emphasized the need to safeguard traditional products such as halloumi, highlighting concerns over how rigorous food safety controls will be maintained. Meanwhile, Linos Papagiannis (ELAM) cautioned against unfair competition, drawing parallels with challenges posed by lower-standard goods from occupied territories.

Protecting Local Interests

The overarching message from lawmakers was clear: the future of Cyprus’ farming community and the well-being of its citizens should not be sacrificed at the altar of commercial trade. Agricultural organizations have voiced alarm over the importation of goods potentially contaminated with banned substances, the risk of market distortion by low-quality products, and the lack of localized impact studies. They argue that the agreement is biased in favor of select corporate interests, ultimately undermining consumer safety and the livelihood of European farmers.

As this debate continues to unfold, the outcome of these deliberations will be pivotal in determining not only trade policy but also the long-term economic and food security landscape of Cyprus.

Parliamentary Committee Session
Economic Impact Discussion

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