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Cyprus HRDA Launches Pivotal EU-Funded Training Initiative for NEETs

The Human Resource Development Authority of Cyprus (HRDA) has embarked on a major initiative aimed at transforming the prospects of young people classified as NEETs (not in education, employment, or training). Through a public tender process, HRDA has formalized an agreement with the M.M.C Management Center Ltd and EDITC Ltd Consortium to implement comprehensive training programmes across Cyprus.

EU-Funded Programme Under the Cohesion Policy

The project, entitled “Training Programmes For Young People Not In Education, Employment Or Training (NEETs),” is executed under the Cohesion Policy Programme “Thalia 2021-2027” and benefits from co-funding by the European Union. The initiative is set to reach 2,800 young individuals across all provinces, with a target completion date of October 15, 2028.

Comprehensive Curriculum Designed For Modern Workforce Demands

The training modules have been meticulously designed to cover essential areas, ranging from fundamental linguistic and mathematical proficiency to advanced horizontal skills. These horizontal competencies include communication, problem-solving, critical thinking, teamwork, time management, creativity, interpersonal relations, as well as practical job-related skills such as curriculum vitae preparation and interview techniques.

Eligibility And Support Measures

The programmes are open to individuals aged 15 to 29 who are registered as NEETs and are currently listed as unemployed in the register maintained by the Public Employment Service (PES) of the Ministry of Labour and Social Insurance. Importantly, participants will not bear any costs for the training. In addition to receiving a training allowance, they will also be provided with supplemental financial support to cover travel and other related expenses.

Driving Economic and Social Transformation

This initiative is not only a significant move towards enhancing the employability of Cyprus’s youth but also reinforces the country’s commitment to fostering inclusive growth and social development. By equipping young people with essential skills and competencies, the programme positions them to navigate the evolving demands of the modern labour market.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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