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Oura CEO Projects Nearly $2 Billion In Sales Through Global Expansion And AI Innovation

by THEFUTURE.TEAM

November 11, 2025

In a recent interview with CNBC at the Web Summit in Lisbon, Oura CEO Tom Hale outlined an ambitious forecast for the Finnish wearables company. With an upgraded outlook following a $900 million funding round in October, Oura now expects nearly $2 billion in sales in the upcoming fiscal year.

Strategic Growth And International Expansion

Oura, valued at $11 billion, has experienced rapid growth in recent years. Hale emphasized that the company’s robust performance is largely attributable to its successful market entry with health features tailored to women and its aggressive international expansion strategy. With revenue on track to hit $1 billion in 2025—doubling the 2024 figures—Oura’s revised forecast represents a significant upward adjustment from the previously reported sales projection of over $1.5 billion. Industry observers are closely monitoring these developments as a marker of the company’s aggressive growth trajectory.

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Leveraging Artificial Intelligence For Preventative Health

Hale described Oura’s integration of artificial intelligence as a core component of its strategy. The company not only offers insights based on wearable data but also employs AI to transform metrics into actionable advice and coaching. The inclusion of the Oura Advisor—a chatbot that acts like a personal doctor—underscores the company’s commitment to delivering personalized, preventative healthcare solutions.

Innovative Partnerships Enhancing Product Capabilities

Oura’s relentless pursuit of innovation is highlighted by its recent partnerships. In 2022, the company joined forces with Natural Cycles to integrate fertility features, building on its established reputation. More recently, collaborations have enabled the addition of glucose monitoring through a partnership with Dexcom (read more), and the company announced new blood pressure research (details here). These strategic moves position Oura as a comprehensive guardian for long-term health—a role that continues to drive its sales performance as it nears a landmark of 5.5 million rings sold since 2015.

Looking To The Future

Despite these bold ambitions and breakthrough innovations, Hale confirmed that there are no immediate plans for an IPO. Instead, the focus remains on leveraging technological advancements such as AI to further cement Oura’s stature in the global wearable tech market.

As Oura continues to blend cutting-edge technology with health and wellness, the company’s forward-looking strategy not only signifies its capacity to achieve near $2 billion in sales but also reflects a broader trend where tech and healthcare converge to deliver personalized benefits to consumers.

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LinkedIn Introduces Advanced AI-Powered People Search

by THEFUTURE.TEAM

November 14, 2025

Over the past two years, LinkedIn has steadily integrated artificial intelligence into its platform, enhancing everything from ad copies and personalized content to hiring assistance and job-hunting strategies. The latest innovation focuses on improving one of its most critical features: search. Following the successful rollout of a job search tool for U.S. members earlier this year, LinkedIn is now extending natural language search capabilities to people search.

Streamlined Queries For Targeted Connections

Utilizing natural language queries, users can perform searches such as, “Find me investors in the healthcare sector with FDA experience,” or, “People who co-founded a productivity company and are based in NYC.” This new system simplifies the process that once required precise titles or cumbersome filtering, ensuring a more intuitive and effective way to locate key professional contacts.

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Enhancing Professional Networking

During early testing, LinkedIn observed that professionals leveraged the AI-powered tool not only to explore new job opportunities but also to foster business growth and career advancement. As Rohan Rajiv, Senior Director of Product Management at LinkedIn, explained, this upgrade transforms conventional search methodologies by delivering rapid, contextually relevant results that traditional keyword searches often missed.

Industry Trends And Competitive Dynamics

The move comes at a time when AI-enhanced search functionalities are becoming ubiquitous across the digital landscape. Platforms ranging from Google and Bing to startups like Happenstance AI and Clado are racing to deliver more intelligent and responsive search solutions. LinkedIn’s innovation not only reinforces its position as a leader in professional networking but also highlights the transformative impact of AI on everyday digital interactions.

Looking Ahead

Currently available to premium users in the U.S., the AI-powered people search tool will soon expand globally. Future updates are anticipated to refine the tool’s query understanding, ensuring even greater accuracy and relevance. As the digital landscape continues to evolve, LinkedIn’s commitment to integrating advanced AI capabilities underlines its dedication to providing professionals with the tools they need to connect, collaborate, and thrive in an increasingly competitive environment.