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Cyprus Poised For Year-Round Tourism Success Amid Summer Peak

by THEFUTURE.TEAM

Cyprus is set to redefine its tourism landscape, building on a stellar summer record while preparing an ambitious expansion of its winter offerings. Deputy Minister of Tourism Costas Koumis outlined a strategy aimed at capturing a larger share of the winter market during discussions at the 45th annual World Travel Market (WTM) 2025 in London, an event renowned for convening over 40,000 industry professionals from more than 180 countries.

Capitalizing On Summer Strength And Winter Opportunities

Koumis confidently noted that the island’s summer performance has reached unprecedented heights, forecasting its continuation into 2026. He emphasized that while the summer season has peaked, the pressing challenge now is to boost the winter tourism segment. The deputy minister cited a 5.2% increase in tourist arrivals from the British market between January and September 2025 compared to the previous year as a testament to Cyprus’ growing appeal.

Strategic Alliances And Expanded Winter Programs

Conversations with strategic tourism partners at the WTM revealed an optimistic outlook for winter programmes. Major British tour operators are expected to enhance their winter offerings significantly, a move that could transform Cyprus into a year-round destination. Koumis stressed that expanding winter initiatives is essential for maintaining revenue momentum, even as summer operations reach saturation.

Shifting Investment Models And Infrastructure Innovation

WTM 2025 featured over 70 sessions and panel discussions, during which industry leaders discussed topics ranging from artificial intelligence to sustainable infrastructures. Koumis contributed to several panels including one on rethinking investment models in tourism, while also engaging in bilateral discussions with officials such as Serbian Tourism Minister Husein Memic on future cooperation.

Robust Data And Future Growth Prospects

The latest statistics fortify Cyprus’ growth narrative: between January and September 2025, tourist arrivals surged by 10.3% year-on-year to 3.6 million, with tourism revenue climbing to €1.89 billion in the first seven months. Additionally, Cyprus recorded the highest increase in hotel overnight stays in Europe, and the revenue percentage among European Mediterranean destinations remains unmatched.

Building A Sustainable Year-Round Model

Industry experts, including Christos Angelides, Director General of the Cyprus Hoteliers Association, underscored the importance of an integrated ecosystem where hotels, local businesses, and communities collaborate to extend tourism beyond the summer months. Plans are already underway for several hotels in Ayia Napa, Protaras, and the Famagusta district to extend operations into November 2025, ensuring a prolonged engagement with visitors.

Diversification And Future Vision

Further bolstering its strategy, the Deputy Ministry of Tourism is diversifying the island’s tourism product by promoting sports, wellness, gastronomy, and conference tourism. These efforts aim to reduce the historical dependency on the sun-and-sea model, positioning Cyprus as a destination that offers authentic and sustainable experiences all year round.

As Cyprus prepares to extend its tourism window, the focus on winter growth and sustainable practices marks a pivotal shift in the island’s economic strategy, promising robust returns and enduring success in the competitive global landscape.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

by THEFUTURE.TEAM

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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