Cyprus Tourism Revenue Surges to €2.47 Billion Amid Strategic Diversification

by THEFUTURE.TEAM

October 31, 2025

Robust Revenue Growth Driven By Strong Visitor Spending

Tourism revenue in Cyprus has reached an impressive milestone, registering €2.47 billion in the January–August period of 2025. The latest figures, released by the Cyprus Statistical Service (Cystat), highlight a 16.5% increase compared to the previous year’s €2.12 billion. In August 2025 alone, revenue climbed to €581.8 million, marking a 13.8% improvement relative to August 2024’s €511.4 million. This robust performance is underpinned by rising visitor spending and a consistent influx of tourists across key markets.

Key Markets & Rising Per Capita Expenditure

Cyprus’ tourism success is largely attributable to its appeal among major markets such as the United Kingdom, Israel, and Poland. UK visitors, representing 32.1% of total tourists, spent an average of €1,195.02 per person, including €112.74 per day. Meanwhile, Israel, accounting for 17.5% of arrivals, and Poland, with 7.0%, demonstrated robust spending of €792.69 and €740.38 per person, respectively. These trends are further corroborated by spending metrics from visitors from France, Germany, the United States, and Greece, all of which underscore the vitality of the sector.

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Precision Data Collection And Methodology

The detailed insights provided by Cystat are the result of a comprehensive Passengers Survey conducted at Larnaca and Paphos airports via Computer Assisted Personal Interviewing (CAPI). The survey delineates tourist activity strictly within government-controlled regions, thereby ensuring the accuracy of visitor metrics. Tourists are defined as visitors staying at least one night, and arrivals are quantified by trip rather than by individual, a key nuance in understanding market trends.

Sustainable Growth And Strategic Investment

Reflecting a strategic shift, Cyprus’ Deputy Ministry of Tourism recently announced a €74.6 million budget for 2026 with a strong emphasis on sustainability, quality, and community benefits. The allocation is robust: 37.1% is dedicated to promotion, while 20% supports product upgrade grant schemes, and 25% covers operational expenses, including funds for the EU Council Presidency. An additional €13.2 million is earmarked for targeted schemes under the EU Recovery and Resilience Plan, leveraging funds to enhance rural, mountainous, and agritourism accommodations as well as cultural experiences.

Pioneering The Transition To Year-Round Tourism

In parallel with rising revenues, Cyprus is actively transitioning towards a year-round tourism model. Industry leaders, including the Cyprus Hoteliers Association, are expanding operating seasons, notably in hubs like Ayia Napa and Protaras. With touristic arrivals up 10.3% between January and September 2025 and the sector contributing 14% to GDP, this strategic pivot aims to bolster activities during the traditionally off-peak months. This initiative not only promises to stabilize employment across the tourism ecosystem but also ensures Cyprus capitalizes on its mild climate and robust demand.

As the island continues its journey to become an all-season destination, diversified offerings in sports, wellness, and gastronomy are set to redefine its tourism landscape. This forward-thinking approach positions Cyprus at the forefront of sustainable tourism development, ready to meet the challenges and seize the opportunities of tomorrow’s global travel market.

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Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

by THEFUTURE.TEAM

June 26, 2026

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

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Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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