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Cypriot Telecom Edge: Cyta Retains Mobile Market Dominance In First Half Of 2025

Market Leadership And Stability

Cyta maintained its formidable lead in the mobile telephony market during the first half of 2025, as reported by the Office of the Commissioner for Electronic Communications and Postal Services Regulation (OCECPR). With a 51% share of total mobile connections as of June, the provider continues to outpace its competitors despite a slight dip from 51.1% in the previous period, and still shows a robust increase from 49.9% year-on-year.

Competitive Dynamics And Subscriber Segments

In a closely contested market, rival operator Epic secured 27.3% of the mobile connections, following a marginal decline from 27.7% at the close of 2024. Meanwhile, Primetel and Cablenet recorded modest gains, rising to 11.2% and 10.6% respectively. Among contract subscribers, Cyta again emerged as the clear leader with 52.5% of the market share, closely trailed by Epic with 28%, while Cablenet and Primetel captured 11% and 8.5% respectively.

Unlimited Data And Prepaid Growth Trends

The trend towards unlimited data plans is evident, with Cyta leading a package that combines unlimited data, voice, and SMS at 42.9% market share. Epic follows at 32.9%, with Cablenet and Primetel securing 13.8% and 10.4% respectively. The prepaid market reflects a similar distribution: Cyta dominates with 46.9%, Epic retains 25.3%, Primetel holds 18.3%, and Cablenet occupies 9.5% of the segment.

Surge In Mobile Usage And Data Consumption

Overall, mobile usage has experienced robust growth, with an increase of 39,000 mobile users in the first half of the year. The total mobile penetration now stands at 160.4% of the population. Additionally, unlimited plans have become increasingly popular among contract subscribers, with 61% now enjoying these offerings, a slight uptick from the end of 2024.

Record High Mobile Broadband Traffic

The first quarter alone witnessed a historic peak in mobile broadband traffic, reaching 76,023 terabytes. This 7.5% rise in data consumption highlights a market trend driven by the expanding adoption of unlimited data plans, a competitive factor expected to intensify as the sector evolves.

In summary, Cyta’s sustained market leadership and strategic positioning underscore its continued dominance, even as competitors vie for increased share in a rapidly advancing digital landscape.

Central Bank Of Cyprus Balance Sheet Reflects Strong Eurosystem Position

Overview Of Financial Stability

The Central Bank of Cyprus (CBC) has released its latest balance sheet, reaffirming its steadfast role within the Eurosystem. The balance sheet, featuring total assets and liabilities of €29.545 billion, underscores the institution’s stable financial posture at the close of January 2026.

Asset Allocation And Strategic Holdings

Governor Christodoulos Patsalides issued the balance sheet, which details the CBC’s asset composition under the Eurosystem framework. Notably, the bank’s gold and gold receivables amounted to €1.635 billion, providing a significant hedge and stability to its balance sheet. Additional asset categories include claims on non-euro area residents denominated in foreign currency at €1.099 billion, while claims on euro area residents in both foreign and domestic currency add further depth to its portfolio.

The most substantial asset category, intra-Eurosystem claims, reached €19.438 billion, an indication of the CBC’s deep integration with its European counterparts. Furthermore, euro-denominated securities held by euro area residents contributed €6.587 billion. Despite a marked emphasis on these areas, lending to euro area credit institutions in monetary policy operations recorded no activity during the period.

Liability Structure And Monetary Policy Implications

On the liabilities side, banknotes in circulation contributed €3.218 billion. Liabilities to euro area credit institutions associated with monetary policy operations were notably the largest single category, totaling €17.636 billion. Supplementary liabilities included those to other euro area residents, which aggregated to €4.989 billion, with government liabilities playing a predominant role at €4.754 billion.

Other liability items, such as claims related to special drawing rights allocated by the International Monetary Fund at €494.193 million, and provisions of €596.571 million, further articulate the CBC’s exposure. Revaluation accounts stood at €1.643 billion, and overall capital and reserves were confirmed at €333.822 million, completing the picture of a well-capitalized institution.

Conclusive Insights And Strategic Alignment

The detailed breakdown illustrates the CBC’s sizeable intra-Eurosystem exposures, reinforcing its central role within Europe’s monetary landscape. With an asset-liability balance maintained at €29.545 billion, the CBC’s financial position remains robust, indicating a commitment to structural stability and strategic risk management.

This fiscal disclosure not only provides transparency into the CBC’s operations but also serves as a benchmark for comparative analysis among other central banks within the Eurosystem, highlighting the intricate balance between asset liquidity, regulatory oversight, and monetary policy imperatives.

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