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Cyprus Tourism Strategy: European Vision for Sustainable Transformation

European Strategic Initiative

On Monday, Cyprus Deputy Minister for Tourism, Kostas Koumis, met in Nicosia with European Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas. The central agenda of the discussion was the forthcoming European tourism strategy, now under development, which is expected to shape tourism policy across the continent.

A Decade of Tourism Resilience and Growth

During the meeting, both officials underscored the enduring significance of tourism to Cyprus’s economy, highlighting the sector’s performance from 2019 to the present. They paid particular attention to the impacts of the pandemic and recent geopolitical tensions on the industry, emphasizing the resilient nature of tourism in mitigating economic challenges.

Blueprint for a Sustainable and Digital Future

The strategy, initiated by Commissioner Tzitzikostas and scheduled for presentation in 2026, has been designed after extensive consultations with all key stakeholders. Anchored in the European Council’s Strategic Agenda 2030, the framework addresses critical issues including environmental and social sustainability, smart tourism through digital transformation, destination management resilience, accessibility and inclusion, support for SMEs and start-ups, skill development, and the integration of transportation systems with a unified European identity.

Cyprus at the Forefront

Deputy Minister Koumis affirmed that the Cypriot government is actively implementing measures aligned with the European Tourism 2030 strategy. Focused on the green transition and digital transformation, these initiatives underscore Cyprus’s commitment to embracing forward-thinking policies that drive both economic growth and sustainability.

Upcoming Milestones

Looking ahead, both officials exchanged views on the upcoming Informal Ministerial Tourism Meeting scheduled for 16-17 April 2026 in Cyprus. During Cyprus’s presidency of the European Union, further consultations will be conducted, culminating in the submission of Council Conclusions for the Competitiveness Sector in May 2026. This process sets the stage for the adoption of an updated Tourism Agenda 2030, tailored to meet the contemporary needs of EU member states.

Cyprus-Based ASBIS Hits Record $1.05bn In Monthly Revenue, Up 216% Year On Year

The technology distributor ASBIS Group, headquartered in Limassol, has exceeded $1 billion in monthly sales for the first time in its history, reporting preliminary consolidated revenue of $1.05 billion in September 2026, more than three times the amount recorded a year earlier.

The figure represents a 216% increase from $332 million in September 2025, making it the highest-revenue month in the company’s history.

ASBIS reported its strongest sales growth in servers and server components, while CEO Serhei Kostevitch pointed to growing demand for artificial intelligence solutions and computing infrastructure as an opportunity for the business.

For a company operating across Europe, the Middle East and Africa, September marked a new sales milestone following several months of substantial year-on-year growth.

Kostevitch attributed the record performance to the group’s existing operations, highlighting its broad product portfolio, international market presence and strong relationships with manufacturers and trading partners.

“Most importantly, this result is the outcome of our regular operating activities,” he said.

The CEO also highlighted the company’s portfolio of projects as a reason for confidence in continued AI-related development.

However, the group’s growth was not limited to AI-related technologies. Smartphones also performed strongly in September, with Kostevitch stressing that “we are growing beyond the AI segment as well.”

Kazakhstan, the United Arab Emirates and Ukraine accounted for the largest shares of ASBIS’s September revenue, followed by Slovakia and Poland.

Growth Follows Record First Half

September’s results follow a period of strong financial performance for ASBIS.

In July, the company reported preliminary consolidated revenue of $531 million, an increase of 89% compared with the same month in 2025. August brought a further rise to $604 million, up 91% year on year.

September’s $1.05 billion figure represents a substantial increase on both months, although the company has not provided a detailed breakdown explaining the acceleration.

The results also follow a record first half of 2026, when ASBIS generated approximately $2.97 billion in consolidated revenue, up 76% year on year.

Net profit after tax reached $80.6 million, compared with $19.4 million in the same period in 2025.

The second quarter was particularly strong, with revenue reaching $1.69 billion, an increase of 78.7%, while quarterly net profit more than tripled to $44.3 million.

ASBIS has emphasised that its September revenue figures are preliminary estimates and may differ from the final reported results.

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