eBay Acquires Tise To Drive Next-Generation C2C Innovation

by THEFUTURE.TEAM

September 22, 2025

Strategic Acquisition Enhances eBay’s Marketplace

eBay has taken a decisive step toward modernizing its consumer-to-consumer platform by acquiring Tise, an established social marketplace focusing on second-hand fashion and interior design. The Oslo-based company, known for its vibrant community and social-first approach, will now help eBay connect with Gen Z and millennial audiences through enhanced features including seller following, interactive listings, and personalized product recommendations.

Unlocking Digital Community Engagement

Tise, which garnered early support from eBay Ventures in 2022, is set to accelerate its innovative strategy with the backing of eBay’s expansive resources. Oliver Klinck, VP and GM Global Markets Success & C2C at eBay, explained in a press release that the acquisition will allow the company to deepen its connection with younger, digital-savvy consumers. “With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings,” said Klinck.

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Driving Sustainability and Social Commerce

Central to the acquisition is the growing emphasis on sustainable retail. Tise’s commitment to making resale both engaging and accessible aligns with eBay’s broader strategy to modernize its platform. Eirik Frøyland Rime, CEO and co-founder of Tise, emphasized the brand’s vision for a more sustainable future in his statement: “eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.”

Looking Ahead

The deal, pending customary closing conditions and anticipated to complete by the end of Q4 2025, marks a significant strategic investment. By integrating Tise’s innovative capabilities, eBay not only bolsters its social commerce toolkit but also positions itself at the forefront of sustainable retail trends, setting the stage for a more connected and engaged marketplace.

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Alshaya Group Secures Exclusive Starbucks Operating Rights In Greece And Cyprus

by THEFUTURE.TEAM

April 9, 2026

Alshaya Group has acquired the operating rights for 48 Starbucks stores in Greece and Cyprus, transferring management from the Marinopoulos family after a 24-year partnership. The deal expands Alshaya’s presence as a licensed operator of the brand in the region.

Strategic Expansion And Market Consolidation

Under this new arrangement, Alshaya will oversee 30 stores in Greece through its newly established entity, Alshaya Hellas SMSA, and 18 outlets in Cyprus under Murgab Cyprus Ltd. Employing approximately 500 individuals across both markets, the transition is expected to enhance operational efficiencies and accelerate growth within the region.

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Leadership Transition And Continued Partnerships

A 24-year partnership with the Marinopoulos family concludes with this transaction, marking the end of Starbucks’ initial expansion phase in both markets. Yiannis Marinopoulos, former chief executive, is expected to return to the family business. Starbucks said it will continue working with Alshaya as its regional licensed partner.

Vision For A Dynamic Future

Saleh Alshaya, President of Starbucks at Alshaya Group, said the company plans to expand its store network and product offering in Greece and Cyprus. Plans include integration of new teams and continued development of the brand’s presence across both markets.

Regional And Global Business Significance

Duncan Moir, President of Starbucks EMEA, said Alshaya will continue expanding the brand’s presence in the region as its largest licensed partner. He referred to the company’s existing operations and scale across international markets.

Alshaya opened its first Starbucks store in Kuwait in 1999 and now operates more than 2,000 locations across 13 countries, serving over one million customers daily. The addition of Greece and Cyprus extends its footprint in Europe.

Jacqueline Delpippo, Business Manager for Starbucks Greece and Cyprus at Alshaya Group, will oversee the transition process. The company said operations will continue without disruption during the handover.

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