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Cyprus Tax Reform: Balancing Competitiveness With Fiscal Integrity

Government Initiative Under Scrutiny

The forthcoming tax reform in Cyprus has ignited vigorous debate among key economic stakeholders. As the public consultation period concludes, both the Cyprus Chamber of Commerce and Industry (Keve) and the Institute of Certified Public Accountants of Cyprus (Selk) have articulated their perspectives, underscoring the need for an equilibrium between robust fiscal policies and maintaining the island’s competitive allure for international investors.

Keve’s Support Coupled With Strategic Caution

In a comprehensive six-page memorandum, Keve lauded the government’s commitment to combating tax evasion and enhancing collection mechanisms—a decisive step towards greater market transparency and fairness. However, the chamber also warned that any missteps in altering Cyprus’s long-standing, competitive tax regime could erode one of its foremost advantages in attracting foreign capital.

Keve emphasized that a balanced approach is imperative to support local industries ranging from manufacturing to services, while concurrently bolstering Cyprus’ status as an attractive investment destination. The memorandum highlighted several reform proposals, including the elimination of deemed dividend distribution for exclusively Cypriot companies and a significant reduction in the special defence contribution from 17% to 5%, measures that had long been championed by the business community. Furthermore, Keve noted that despite a nominal corporate tax rate increase to 15%, the effective tax rate could decline substantially, ensuring a minimum of 15% and a maximum of 19.25%, compared to today’s rates of 23% and 27.4%, respectively.

Selk’s Call For Comprehensive Overhaul

In contrast, Selk adopted a more critical tone in its submission, disputing nearly all aspects of the draft legislation. The institute’s president, Odysseas Christodoulou, underscored the necessity of constant enhancement in both the quality and efficiency of business services to preserve Cyprus’ reputation as a premium business destination. In his correspondence with Finance Minister Makis Keravnos, Christodoulou argued that any effective tax system must rest on the three pillars of competitiveness, fiscal sustainability, and the protection of social welfare.

Looking Ahead: Constructive Dialogue And Future Engagement

As both Keve and Selk present their divergent views, the road ahead appears to be one of constructive dialogue. With Selk’s leadership scheduled for an extensive meeting with the Tax Commissioner on September 10, 2025, further exchanges are anticipated to refine the reform package. This ongoing debate not only reflects the complexities inherent in fiscal reformation but also underscores the delicate balance required between fostering economic growth and maintaining fiscal discipline.

General Atlantic Appoints Novak Djokovic As Global Strategic Advisor

General Atlantic has appointed tennis icon Novak Djokovic as a global strategic advisor, bringing one of the most accomplished athletes in modern sport into its leadership circle as the firm expands its focus on wellness, innovation and sports-related investing.

Why Djokovic Fits The Mandate

According to a General Atlantic press release, Djokovic will work closely with the firm’s leadership, portfolio companies and investors, contributing perspectives on leadership, resilience and innovation. For a private equity and growth equity platform built on identifying durable long-term trends, the move is as symbolic as it is strategic.

The announcement arrives just days before Djokovic is due to compete at Wimbledon, where he is pursuing a record-extending 25th Grand Slam title. The timing underscores the duality of Djokovic’s brand: still an elite competitor on the court, while increasingly active as an investor and operator off it.

A Growing Portfolio In Health And Wellness

Djokovic’s interests already extend well beyond tennis. He has backed a range of wellness-focused businesses, including Waterdrop, co-founded the supplement company SILA in 2024, and later helped launch the clean snack brand Cob Foods in 2025. He has also supported the wearables company Incrediwear.

That track record gives General Atlantic a credible entry point into the health and wellness economy, one of the most resilient consumer themes in private markets. As Bloomberg reported, the firm aims to leverage Djokovic’s network to broaden its reach in the sector.

Private Equity’s Growing Interest In Sport

General Atlantic is also expanding its presence in sports investing. Over the past two years, the firm has acquired stakes in a football club, a sports stadium and a sports media agency, reflecting broader interest from private capital in sports, entertainment and related infrastructure.

Tennis has also attracted growing investor attention, with General Atlantic becoming one of the latest firms to expand into the sector.

Speaking to Bloomberg, General Atlantic Chief Executive Bill Ford said Djokovic has “strong views about how professional tennis can be reshaped,” adding that “there’ll be opportunities there.”

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