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Cyprus Tax Reform: Balancing Competitiveness With Fiscal Integrity

Government Initiative Under Scrutiny

The forthcoming tax reform in Cyprus has ignited vigorous debate among key economic stakeholders. As the public consultation period concludes, both the Cyprus Chamber of Commerce and Industry (Keve) and the Institute of Certified Public Accountants of Cyprus (Selk) have articulated their perspectives, underscoring the need for an equilibrium between robust fiscal policies and maintaining the island’s competitive allure for international investors.

Keve’s Support Coupled With Strategic Caution

In a comprehensive six-page memorandum, Keve lauded the government’s commitment to combating tax evasion and enhancing collection mechanisms—a decisive step towards greater market transparency and fairness. However, the chamber also warned that any missteps in altering Cyprus’s long-standing, competitive tax regime could erode one of its foremost advantages in attracting foreign capital.

Keve emphasized that a balanced approach is imperative to support local industries ranging from manufacturing to services, while concurrently bolstering Cyprus’ status as an attractive investment destination. The memorandum highlighted several reform proposals, including the elimination of deemed dividend distribution for exclusively Cypriot companies and a significant reduction in the special defence contribution from 17% to 5%, measures that had long been championed by the business community. Furthermore, Keve noted that despite a nominal corporate tax rate increase to 15%, the effective tax rate could decline substantially, ensuring a minimum of 15% and a maximum of 19.25%, compared to today’s rates of 23% and 27.4%, respectively.

Selk’s Call For Comprehensive Overhaul

In contrast, Selk adopted a more critical tone in its submission, disputing nearly all aspects of the draft legislation. The institute’s president, Odysseas Christodoulou, underscored the necessity of constant enhancement in both the quality and efficiency of business services to preserve Cyprus’ reputation as a premium business destination. In his correspondence with Finance Minister Makis Keravnos, Christodoulou argued that any effective tax system must rest on the three pillars of competitiveness, fiscal sustainability, and the protection of social welfare.

Looking Ahead: Constructive Dialogue And Future Engagement

As both Keve and Selk present their divergent views, the road ahead appears to be one of constructive dialogue. With Selk’s leadership scheduled for an extensive meeting with the Tax Commissioner on September 10, 2025, further exchanges are anticipated to refine the reform package. This ongoing debate not only reflects the complexities inherent in fiscal reformation but also underscores the delicate balance required between fostering economic growth and maintaining fiscal discipline.

payabl. Launches Click To Pay With Visa To Help Merchants Improve Checkout Conversion And Reduce Fraud

payabl. has launched Click to Pay with Visa, a new card payment experience designed to help merchants reduce checkout friction, improve authorisation rates, and deliver a faster, more secure online payment journey.

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Click to Pay replaces manual card number entry with a token-based checkout experience. Once a customer’s card is enrolled, they can complete purchases in just a few clicks, without re-entering card details. The result is a faster checkout that mirrors the ease of contactless payments in-store, while maintaining strong security standards.

For merchants, the impact is measurable. According to Visa, Click to Pay can deliver up to a 11% uplift in authorisation rates compared to manual card entry, alongside significant fraud reduction through network tokenisation. Faster checkout also helps reduce cart abandonment, particularly on mobile, where typing card details remains a major source of friction.

“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl. “Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.” 

Visa Click to Pay is available through payabl. checkout, enabling merchants to activate the service without additional integration complexity. The solution works across devices and supports existing security flows, including 3D Secure where required.

“Consumers have come to expect a highly personalised, intuitive, and seamless payment experience, whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to Pay aims to meet these expectations by removing the need to manually enter card details, thus enhancing both security and the consumer experience in online card payments. With the support of network tokens, Visa Click to Pay enabled a more secure and smoother transaction process, available in many countries around the world. According to European VisaNet data, Visa Click to Pay may allow a 4.5% uplift in merchant sales, meaning a possible annual increase of €51 bn in SMB eCommerce sales in the UK and EU,” said Michael Ioannides, Country Manager, Visa Cyprus.

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe. 

Checkout expectations are rising across Europe 

Insights from payabl.’s State of European Checkouts report underline why frictionless checkout experiences are becoming a commercial priority. The research found that consumers cite speed (46%), convenience (44%), and security (41%) as the top reasons for choosing a payment method. More than half of consumers (53%) are open to switching to newer payment methods and nearly half (48%) are open to one-click checkouts, provided the solution is backed by a trusted brand such as Visa.

“Checkout is no longer just the final step of a transaction,” said Oliveira. “It is a critical part of the overall customer experience. Our research shows that 43% of European consumers will not return to a site after a poor checkout experience. For merchants across the UK and Europe, that translates directly into lost customers and lost revenue.”

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe.

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