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Minute Media Bolsters Content Innovation With Strategic AI Acquisition

by THEFUTURE.TEAM

September 10, 2025

Strategic Expansion In Digital Sports Content

In a landmark deal underscoring its commitment to technological advancement, Minute Media—backed by BlackRock and Goldman Sachs—has acquired VideoVerse, a Mumbai-based AI startup renowned for its capabilities in extracting key highlights and generating dynamic sports content. VideoVerse, which has strong ties with industry giants such as the Indian Premier League, Women’s Premier League Cricket, FIFA+, Nippon TV, and Cubber TV, brings cutting-edge technology to Minute Media’s already expansive portfolio that includes iconic brands like Sports Illustrated and The Players’ Tribune.

Leveraging Advanced AI for Enhanced User Engagement

Founded in 2016 by Vinayak Srivastav, Saket Dandotia, and Alok Patil, VideoVerse initially developed AI tools for diverse applications, ranging from content moderation for film certifications to e-commerce object identification. Over time, the company strategically pivoted towards perfecting its video editing and detection tools specifically for sports broadcasting. This evolution has seen VideoVerse herald technological breakthroughs, including automated highlight generation and AI-powered translations, enabling broadcasters to curate tailored content packages that resonate with a global audience.

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Robust Financials and a Promising Future

Although specific valuation details were not disclosed, sources indicate that VideoVerse was valued between $200 million and $250 million at its last funding round in 2023. With a track record of generating $65 million in revenue and maintaining a healthy EBITDA margin of 35% to 40%, the acquisition represents a significant milestone for Minute Media. CEO Asaf Peled highlighted that this is the largest acquisition by the company in terms of both value and scale, further strengthening its position in a competitive digital landscape.

Unlocking New Revenue Streams Through Innovation

Minute Media’s acquisition of VideoVerse is set to amplify its dual strengths in technology and content distribution. By integrating VideoVerse’s AI suite into its network of over 200 million monthly users and nearly 500 B2B publishers, Minute Media aims to pitch a compelling value proposition to U.S.-based sports leagues and beyond. This move is poised to generate substantial advertising revenue and enhance content monetization strategies by leveraging advanced AI capabilities to create and distribute richly engaging sports content.

An Industry Poised For Transformation

As digital consumption trends pivot towards mobile-first, dynamic content experiences, Minute Media’s strategic investment in VideoVerse underscores a broader industry shift. Fans increasingly demand content that transcends traditional coverage, and this acquisition is a calculated effort to meet that demand. With its eyes set on expanding its footprint in international markets, Minute Media is well-positioned to lead the charge in the next generation of digital sports media.

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Cyprus Economic Sentiment Edges Higher In June As Retail, Construction And Consumers Improve

Cyprus recorded a marginal improvement in economic sentiment in June 2026, according to the latest Economic Sentiment Surveys, with the Economic Sentiment Indicator (ESI) rising by 0.2 points from May.

The surveys, conducted monthly by the University of Cyprus Economic Research Centre in collaboration with RAI Consultants, track how businesses and households view current conditions and their expectations for the months ahead.

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Retail, Construction And Consumers Lift The Index

The increase in the ESI was driven by stronger confidence in retail trade, construction and among consumers, offsetting weaker sentiment in the services sector. Despite the modest gain, the index remained above its long-term average of 100 points.

Sector Performance Remains Uneven

Retail and construction recorded improved sentiment, reflecting more positive assessments of current conditions and stronger expectations for the coming quarter. By contrast, confidence in services weakened as businesses reported less favourable assessments of current activity and lower expectations for turnover.

Manufacturing sentiment remained broadly unchanged, with weaker production expectations offset by an improvement in assessments of finished goods inventories.

Consumer Confidence Strengthens For A Second Month

Consumer confidence improved for a second consecutive month, supported by more optimistic expectations for household finances and the wider economy. At the same time, households reported a less favourable assessment of their recent financial situation.

Uncertainty Rises, But Inflation Expectations Stay Elevated

The Economic Uncertainty Indicator increased in June, although it remained below the levels recorded in March and April. The rise was driven mainly by services, construction and households.

Price expectations also remained elevated, indicating that inflationary pressures persist, albeit at a more moderate pace.