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Cyprus Emerges as Digital Leader in the EU with Elevated Connectivity Rates

Robust Digital Adoption in Cyprus

In 2024, Cyprus has distinguished itself as a frontrunner in digital connectivity, with over 76.9 percent of residents aged 16–74 relying on internet-connected devices. This figure notably surpasses the European Union average of 70.9 percent, underscoring Cyprus’ commitment to embracing technology in everyday life.

Comparative Analysis Across the European Union

Leading nations in digital device usage include the Netherlands at 94.8 percent, Ireland at 90.6 percent, and Denmark at 87.0 percent, which reflect their advanced digital infrastructures and consumer eagerness toward connectivity. Conversely, countries such as Poland (46.1 percent), Bulgaria (50.8 percent), and Romania (56.6 percent) lag behind, with Greece, Italy, and Germany recording intermediate figures of 56.8 percent, 63.1 percent, and 69.5 percent respectively.

Device Trends and Emerging Technologies

Among the internet-connected devices, smart TVs dominate usage, with 57.9 percent of EU citizens incorporating them into their living spaces. Meanwhile, wearables have secured nearly 30 percent of the market, reflecting growing consumer interest in health and fitness technology. Additionally, one in five individuals actively uses gaming consoles or internet-connected audio systems. However, the adoption of home automation remains relatively modest, with energy management systems at 14.2 percent, smart appliances at 12.8 percent, and security devices at 11.8 percent. Connectivity in automobiles has seen an uptake at 10.5 percent, while health-related devices and internet-connected toys maintain lower penetration rates at 7.9 percent and 2.3 percent respectively.

Conclusion

The data not only highlights Cyprus’ advanced digital integration compared to the EU average but also illuminates broader trends in digital device usage across Europe. Such insights are crucial for stakeholders seeking to harness digital technologies and capitalize on the evolving consumer landscape.

FinTech’s Dominance In MENA: Three Strategic Drivers Behind Unyielding VC Success

Despite facing tightening global liquidity and macroeconomic headwinds, the FinTech sector continues to assert its leadership in the MENA region. In the first half of 2025, FinTech emerged as the most resilient and appealing arena for venture capital investments, proving its worth as a catalyst for financial innovation and inclusion.

Addressing Structural Financial Gaps

In many parts of MENA, a significant proportion of the population remains underbanked and underserved by traditional financial institutions. FinTech companies are uniquely positioned to address these persistent challenges by bridging critical access gaps and driving financial inclusion. With the proliferation of payment apps, digital wallets, and micro-lending platforms, investors have witnessed firsthand how these solutions pave the way for scalable growth and eventual exits. Early-stage momentum in the region is underscored by a doubling of pre-seed deals year-over-year, reinforcing the sector’s capacity for rapid innovation and sustainable expansion.

Highly Scalable and Replicable Business Models

One of the key factors behind FinTech’s dominance is the inherent scalability of its business models. Once the necessary infrastructure and regulatory approvals are in place, these models have demonstrated robust performance across borders. The first half of 2025 saw a marked acceleration in deal activity, with payment solutions leading the charge with 28 deals in MENA—a significant increase over the previous year. Lending platforms, in particular, experienced a meteoric 500% year-over-year increase in funding, emerging as the fastest-growing subindustry. Such replicability makes FinTech an attractive proposition for investors seeking high-growth opportunities in diverse markets.

Supportive Regulatory And Government Backing

The strategic support offered by key government initiatives in the UAE and Saudi Arabia has been instrumental in propelling the FinTech sector forward. Progressive frameworks, such as the UAE’s open finance and digital asset directives, coupled with Saudi Arabia’s live-testing sandboxes, have materially lowered entry barriers for startups. These measures not only foster innovation but also streamline the path to commercialization. Consequently, the combined efforts of these regulatory bodies have enabled the UAE and Saudi Arabia to account for 86% of MENA’s total FinTech funding in H1 2025.

The resilience of FinTech in MENA is not merely a reflection of contemporary market trends—it signals a fundamental shift in the region’s economic fabric. With an unwavering commitment to addressing real financial challenges, scalable and replicable business practices, and robust regulatory support, FinTech is setting the benchmark for sustainable innovation. As capital markets become increasingly discerning, this sector stands out as a beacon of long-term growth and transformative impact.

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