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Instagram Expands Feature Portfolio With Enhanced Map, Reposts And Global Friends Tab

Introducing The Instagram Map

Instagram, a leading force in social media innovation, has unveiled a suite of new capabilities including Instagram Map, a dynamic feature that empowers users to share and explore location-based content. By integrating a familiar function reminiscent of Snapchat’s Snap Map, Instagram is reinforcing its commitment to evolving user experiences and fostering real-world connections.

Refined Location Sharing With A Strategic Twist

The newly launched Instagram Map allows users to opt into sharing their last known activity when they open the app, rather than providing continuous real-time updates. This nuanced approach—contrasting with Snap Map’s flexible setting—underscores Instagram’s priority for privacy and strategic functionality. Notably, while direct messages still support short-term real-time location sharing, users are granted control over their engagement and privacy, with location data visible for only one hour.

Enhancing Engagement With Reposts And Friends Tab

In a move that echoes innovations from TikTok and Twitter’s retweet mechanism, Instagram is debuting a sophisticated repost feature. Users can now amplify public reels and feed posts, seamlessly integrating these into a dedicated ‘Reposts’ section on their profiles. This functionality not only enriches user interactions but also extends the reach of content from creators to a wider audience. Alongside this, the global rollout of the ‘Friends’ tab in Reels—originally launched in the United States—allows users to view public reels based on their social networks, while offering options to curate privacy settings for a more controlled content experience.

Charting New Territory In Social Engagement

Beyond these improvements, Instagram Map introduces a feature that lets users post short updates, or ‘Notes’, directly on the map. This capability brings a novel, interactive layer to content discovery and event coordination. By appealing to former Zenly users and reimagining location-sharing dynamics, Instagram is strategically positioning itself to capture emerging market trends and expand its competitive edge.

Looking Ahead

Rolling out initially in the United States with plans for broader global availability, these enhancements underscore Instagram’s strategic intent to merge digital interactions with real-world experiences. As the platform continues to innovate, industry observers will undoubtedly watch closely to see how these new features reshape social media engagement and redefine the user experience in an increasingly interconnected world.

EU E-Commerce VAT Systems Generate €257.9 Million Revenue for Cyprus in 2024

Robust Revenue Growth Through Streamlined VAT Collection

Cyprus has demonstrated a significant fiscal boost in 2024 with €257.9 million generated from the European Union’s e-commerce VAT systems, according to Tax Commissioner Sotiris Markides. This impressive performance underscores the effectiveness of the One Stop Shop (OSS) and Import One Stop Shop (IOSS) frameworks in simplifying cross-border tax compliance.

Simplified Procedures for EU and Non-EU Businesses

The OSS system allows Cyprus-registered businesses to streamline VAT declaration and payment on sales to consumers in other EU countries. Companies simply register on the local OSS platform, apply the consumer’s VAT rate, aggregate their submissions quarterly or monthly, and remit a single consolidated payment. Subsequently, Cyprus allocates the appropriate share to each respective EU country. This efficient process extends to non-EU sellers as well, who can have their intra-EU distance sales managed under the Union Scheme.

Breakdown of VAT Revenue Streams

Last year’s declarations under the various schemes illustrate the system’s broad reach: €217.9 million was collected via the Union Scheme, €36.9 million through the Non-Union Scheme, and €3.1 million via the Import Scheme. While the Union Scheme caters to both EU and non-EU sellers engaging in distance sales, the Non-Union Scheme specifically accommodates non-EU firms delivering services to EU consumers. Furthermore, the Import Scheme targets goods valued at less than €150 that are imported from outside the EU.

Implications and Broader Impact

Implemented in July 2021 as an evolution from the more limited MOSS system, these reforms have not only consolidated tax collection through an expansive OSS but also integrated the IOSS for low-value imports. By designating certain online marketplaces as “deemed suppliers,” the new framework ensures that VAT collection is both efficient and equitable. Across the EU, these mechanisms have generated over €33 billion in VAT revenues in 2024, reflecting a successful effort to simplify tax compliance, reduce administrative burdens, and promote fair taxation across the bloc.

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