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Greek Retail Giant Jumbo Posts Robust Sales Growth In July 2025 Driven By Cyprus And Greece

Greek retail powerhouse Jumbo has delivered a robust performance in July 2025, registering a 9 percent increase in year-on-year sales across all markets. The group’s strategic operations in Cyprus and Greece have been central to this growth, underscoring a resilient business model in a dynamic retail landscape.

Strong Performance Across Markets

In Cyprus, the group achieved a notable 13 percent rise in sales in July compared to the same period last year, with a consistent 8 percent increase over the first seven months. Likewise, in Greece, parent company net sales—excluding intercompany transactions—advanced by 10 percent in July and 9 percent over the seven-month period. These results reflect strong consumer demand and an agile operational framework.

Diverse Regional Growth And Market Adaptability

Further afield, Jumbo’s sales in Romania, inclusive of online platform revenue, recorded a 7 percent increase in July and maintained the same growth rate over the seven-month term. In contrast, the Bulgarian market experienced modest gains of 2 percent, highlighting regional divergence in consumer trends. Meanwhile, Jumbo’s operations in Israel sustained uninterrupted activity despite persistent geopolitical instability, demonstrating the network’s capacity to operate in complex environments.

Macroeconomic Challenges And Strategic Adjustments

Looking ahead, management has flagged potential macroeconomic pressures in Romania, where an impending VAT increase from 19 to 21 percent could impact consumer spending. The company is proactively exploring measures to cushion part of the tax impact to preserve competitive pricing.

Commitment To Shareholder Value

In tandem with its sales performance, Jumbo confirmed the completion of its annual dividend distribution at the July 9 general meeting. Shareholders approved a dividend of €68 million (or €0.50 per share) for fiscal year 2024. A subsequent cancellation of 1,694,198 treasury shares — representing 1.25 percent of total share capital — adjusted the gross distribution to €0.5063 per share. Key dates were observed with an ex-dividend date of July 21, record date of July 22, and payment finalized on July 24. Earlier in the year, Jumbo also issued an extraordinary cash distribution of €63.5 million, culminating in total shareholder returns of €131.5 million by the end of July. This steadfast commitment to shareholder remuneration reinforces Jumbo’s reputation as a reliable operator in the retail sector.

Expanding Presence And Future Outlook

As of July 31, Jumbo operates 89 stores spanning four countries: 53 in Greece, 6 in Cyprus, 10 in Bulgaria, and 20 in Romania, complemented by an active online presence across all markets. The group’s performance highlights the importance of a diversified market approach and the capacity to adapt amid changing economic conditions.

Anthropic Launches Claude Fable 5 With New AI Safety Controls

New Model Sets The Bar For AI Safety And Efficiency

Anthropic has launched Claude Fable 5, the latest public version of its Mythos model, expanding access to a system designed for software engineering, knowledge work and computer vision tasks. The company said high-risk requests involving areas such as cybersecurity, biology, chemistry and AI model distillation will be redirected to Claude Opus 4.8, which has been configured with additional safeguards.

Strategic Rollout And Broader Accessibility

Mythos was initially made available to a limited group of partners in April as Anthropic evaluated potential cybersecurity risks associated with the model. Access was expanded last week to hundreds of organisations across 15 countries, primarily those operating critical infrastructure. Claude Fable 5 is now available through Anthropic’s Claude API and usage-based Enterprise plans. Early access has also been included in selected subscription tiers ahead of a broader pricing rollout scheduled for June 23.

Advancing Safety And Industry Standards

Anthropic said the model underwent extensive safety testing before release, including bug bounty programmes and red-team exercises conducted by external organisations. According to the company, more than 1,000 hours of testing did not identify any universal jailbreak vulnerabilities.

A mandatory 30-day data retention policy will apply to all traffic processed by the model, including accounts that previously operated under zero-retention agreements. Anthropic said the measure is intended to improve monitoring and protection against emerging security threats.

Outstanding Performance And Competitive Pricing

Independent evaluations, including testing by analytics company Hex, reported strong performance in complex reasoning and analytical tasks. Companies, including Base44 and Genspark, highlighted improvements in tool use and interface design capabilities. Pricing has been set at $10 per million input tokens and $50 per million output tokens, compared with lower rates for previous models. Some enterprise customers, including Rakuten, said the model’s ability to verify aspects of its own output could help improve efficiency in tasks that require higher levels of accuracy.

Implications For The AI Market

The release comes as Anthropic prepares for a potential public market debut, and competition among leading AI developers continues to intensify. Alongside performance improvements, the company has placed significant emphasis on model safety, reflecting broader industry concerns around misuse, jailbreak attempts and the risks associated with increasingly capable AI systems.

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