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European Beer Production Hits Record 34.7 Billion Litres in 2024

Overview

In 2024, the European Union surpassed a significant milestone by producing 34.7 billion litres of beer. The cumulative total includes 32.7 billion litres of beers containing more than 0.5 per cent alcohol and an additional 2 billion litres of beers that are either low or non-alcoholic. This achievement underscores the dynamic nature and resilience of the EU’s brewing industry.

Evolving Production Trends

The production volume for traditional alcoholic beers increased marginally by 0.6 per cent, amounting to an extra 0.2 billion litres compared with 2023. Contrasting this modest growth, production of low- and non-alcoholic beers surged by a robust 11.1 per cent across the bloc, also representing an increase of 0.2 billion litres. This shift reflects the evolving consumer preferences and market responsiveness within the beverage sector.

Leaders in Production

Germany continued to dominate the production landscape by brewing 7.2 billion litres of beer, exceeding 0.5 per cent alcohol, accounting for 22.2 per cent of the total EU output. Spain followed in second place with 4.0 billion litres (12.3 percent), while Poland contributed 3.4 billion litres (10.6 percent). The Netherlands and Belgium secured the fourth and fifth positions, with 2.2 billion litres (6.8 percent) and 2.1 billion litres (6.3 percent), respectively.

Trade Insights and Export Dynamics

Trade data from Eurostat reveals notable export activities within the region. Cyprus, for instance, exported nearly 7 million litres of beer in total, of which approximately 1.31 million litres were shipped to non-EU markets, while 5.67 million litres were destined for other EU member states. The Netherlands emerged as the leading exporter of alcoholic beer, with total exports reaching 1.5 billion litres. However, this figure represents a 12 per cent decline compared with 2023. Germany and Belgium each exported 1.4 billion litres, followed by Czechia at 0.6 billion litres and Ireland at 0.5 billion litres.

Import Dynamics

On the import side, France maintained its position as the largest importer of alcoholic beer in the EU with 0.8 billion litres in 2024, while Italy imported over 0.7 billion litres. Both Spain and Germany imported close to 0.6 billion litres each. Additionally, the Netherlands, despite being the top exporter, also recorded imports nearing 0.5 billion litres, revealing a balanced trade dynamic.

The data not only underscores the robust nature of the EU’s beer industry but also highlights the shifting patterns in both production and trade, driven by consumer preferences and international market strategies. As the industry evolves, these trends will be crucial for stakeholders evaluating future investments and policy directions in the European beverage sector.

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

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