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Cyprus Surpasses EU Average In Digital Banking Adoption

by THEFUTURE.TEAM

July 14, 2025

The latest data from Eurostat’s Digitalisation in Europe 2025 report underscores a decisive shift in consumer banking habits. Cyprus now leads the European Union with 85.1 percent of internet users managing their finances online in 2024, a significant rise from 77.7 percent in 2023 and 71.4 percent in 2022. Meanwhile, the EU average reached 72.4 percent in 2024, climbing steadily from 56 percent in 2014.

Regional And Demographic Insights

Across the EU, online banking is most widely embraced by individuals aged 25 to 64, where 76 percent engage in digital transactions. Younger internet users aged 16 to 24 demonstrated a 66 percent adoption rate, and even among the 65 to 74 age group, 59 percent have moved to online banking. A closer look at the data reveals that Denmark leads with 98 percent usage, closely followed by Finland and the Netherlands at 97 percent each, and Latvia at 91 percent. In contrast, Romania and Bulgaria trail significantly at 17 percent and 20 percent respectively.

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Bank Of Cyprus: Driving The Digital Transformation

In Cyprus, the transformation is further evidenced by robust performance at the Bank of Cyprus (BoC). Recent figures show that digital transactions accounted for 96.6 percent of all banking activity in March 2025, up from 86.2 percent in March 2021. The BoC Mobile app continues to gain momentum, with active users rising to 451,012 in March 2025 from 420,087 the previous year. During this period of rapid digital adoption, George Tziortzis, the director of IT and digital transformation at the Bank of Cyprus, affirmed the bank’s commitment to leveraging digital channels to enhance customer experience and operational security while also addressing challenges of customer education regarding new digital interfaces.

Implications For The Broader Banking Landscape

Analysts believe that the accelerated shift to online banking will enable financial institutions to reduce costs and heighten security protocols. However, as banks continue to advance their digital offerings, gaps in internet literacy remain a concern. Regions with lower digital engagement risk falling further behind as the landscape evolves. This trend underscores the need for a balanced approach that ensures both technological progress and inclusivity in access to digital services.

As evidenced in Cyprus and other leading EU markets, the trend toward digital banking is not just a temporary shift but a fundamental transformation in how financial services are delivered and consumed across Europe.

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TikTok Elevates Songwriters With Enhanced Profile Features

by THEFUTURE.TEAM

July 18, 2025

Introducing Enhanced Visibility For Songwriters

TikTok is poised to transform the way songwriters promote their craft by integrating a suite of new features designed to highlight their musical works on the platform. Now in beta, the update includes a dedicated “Songwriter” label and a specialized profile tab that showcases their songs, allowing creators to build a more compelling narrative around their artistry.

Survey-Driven Innovation

The enhancements stem from extensive research, with TikTok surveying over 870 songwriters and conducting in-depth interviews to identify the key needs in profile building and monetization. Supplementary data from an independent study further confirmed that more than half of social media-savvy songwriters rely on TikTok for profile promotion. Such rigorous market research underpins TikTok’s commitment to driving tangible benefits for creative professionals.

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Selective Rollout and Strategic Partnerships

At present, only a limited group of publishing partners and songwriters have access to the new features. Interested parties must join a waitlist to take part in this initiative, emphasizing TikTok’s strategy of fostering an exclusive ecosystem that prioritizes high-quality content and strategic industry alliances.

Competitive Momentum In The Music Streaming Arena

TikTok’s new tools arrive at a time when competitors are also enhancing their songwriter engagement. Spotify, for instance, has been offering dedicated features for songwriters over the years, while Tidal recently expanded its offerings by introducing royalty tracking capabilities. Despite discontinuing its TikTok Music streaming service last year, the platform continues to serve as a vital hub for music discovery and artist promotion.

Empowering Creative Storytelling

“We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate their work on our platform,” stated TikTok’s Global Head of Music Publishing Licensing and Partnership. By enabling songwriters to seamlessly integrate their musical narrative with their personal content, TikTok is not only enhancing profile visibility but also building a more engaging, multi-dimensional user experience.

As TikTok continues to innovate, these developments are set to redefine how songwriters connect with their audiences and manage their creative endeavors, reaffirming the platform’s role as a pivotal force in the digital music landscape.