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YouTube Create Eyes iOS Launch Amid Fierce Competition in Mobile Editing


Google is set to extend the reach of YouTube Create to iOS devices nearly two years after its exclusive Android debut. The company is actively recruiting engineers in Bengaluru, India, to spearhead the development of this new version, signaling its determination to challenge established video editing platforms.

Engineers Mobilize for a Strategic iOS Expansion

Job listings reviewed by TechCrunch highlight Google’s focused efforts to bring its mobile video editing tool to iOS. With positions aimed at software engineering in Bengaluru, the initiative marks a pivotal step in broadening YouTube Create’s capabilities beyond its initial U.S. and select international markets.

Meeting Creator Demands With Comprehensive Tools

YouTube Create was designed with creators in mind, offering a suite of free editing tools that include stickers, GIFs, and special effects suited for both YouTube Shorts and longer-form content. Developed after consultations with 3,000 content creators, the app aims to meet the evolving needs of its user base.

Confronting Dominance in a Competitive Market

Despite its thoughtful design, YouTube Create currently lags behind competitors such as CapCut and InShot. Analysis by Sensor Tower underscores the vast gap in both downloads and engagement metrics; while CapCut and InShot have managed tens of millions of downloads and robust user interaction, YouTube Create’s figures remain modest in comparison.

Retention Challenges and Evolving User Engagement

Even as YouTube Create experiences a 28% year-over-year increase in monthly active users—a pace that outstrips the modest gains of its peers—the platform faces significant retention hurdles. With a 90-day retention rate of only 1%, compared to CapCut’s 7% and InShot’s 4%, the app must overcome serious challenges to secure ongoing user loyalty.

Geographic Diversification And Future Market Potential

While India’s share of YouTube Create’s monthly active users has dipped from 67% to 51%, the app is steadily gaining traction in other key markets such as Indonesia, Germany, Brazil, and the U.K. Notably, several regions, including Spain, South Korea, France, and Singapore, have experienced significant year-over-year growth in user engagement.

Google’s venture into the iOS ecosystem is expected to further recalibrate the mobile video editing landscape. However, as the analytics suggest, the battle against dominant competitors is set to require not only technological innovation but a strategic focus on user retention and market diversification.


Cyprus Foreclosure Reform Debate Intensifies Amid Rising Non-Performing Loans

Political Stakes And Foreclosure Regulation

Cypriot political parties are engaging in a high-stakes debate in parliament as they deliberate changes to the legal framework governing foreclosures ahead of the May parliamentary elections. The proposed shifts are aimed at curbing the rapid escalation in the value of non-performing loans, a trend that has sparked significant public and legislative concern. Confidential data from the Central Bank of Cyprus indicates that the nation has not yet moved away from its longstanding issues related to so-called “red loans.”

Non-Performing Loans: A Mounting Financial Challenge

Recent figures show that the value of distressed loans has continued to rise, surpassing €20 billion following transfers involving banks and credit recovery companies. This level exceeds the approximately €15 billion recorded during the economic crisis period. Central Bank data indicates that after loan sales, credit recovery firms now manage portfolios totaling €19.7 billion, of which €18.5 billion are classified as non-performing. About 87% of these loans are considered terminated, while the firms acquired 141,478 loans for €3.2 billion, roughly 80% below their original value.

Credit Recovery Companies: Overshooting Investment Returns

By June, credit recovery companies had recovered €5.7 billion through a combination of cash repayments, judicial asset auctions and property-for-debt exchanges. Cash repayments accounted for €3.6 billion, judicial recoveries contributed €619 million, and property swaps added €1.5 billion. These recoveries exceeded the original purchase cost of many loan portfolios while overall balances continued to increase due to accrued interest, a development that remains a concern for policymakers.

Bank Portfolios And The Impact On Financial Stability

Data from the State Guarantee Fund for Deposits and Loans shows that 77,561 loans valued at €7.5 billion were transferred, leaving a remaining balance of €5.7 billion by June 2025, of which €5 billion are non-performing. Within the banking sector, non-performing loans totaled €1.45 billion across 24,736 accounts as of last June. Since December 2024, these figures have improved by approximately €86 million due to repayments and asset recoveries. The reduction in problematic loans has lowered bank exposure compared with levels recorded during the 2013 crisis.

Legislative Proposals And Government Considerations

Political leaders argue that adjustments to foreclosure procedures can be introduced without undermining banking stability. Parliament’s Economic Committee is scheduled to begin discussions on March 9, with an estimated 20 to 30 legislative proposals currently pending from multiple parties. While the Ministry of Finance has not announced immediate legislative action, officials are evaluating the potential reintroduction of elements of the Rent-Versus-Rate plan for vulnerable borrowers, subject to fiscal impact assessments.

Advocacy From AKEL And Environmental Groups

Proposals supported by the AKEL party and several civil organizations focus on strengthening legal protections for borrowers. Among the suggested measures is restoring the right to seek judicial relief to delay foreclosures in cases involving disputed charges or alleged abusive contract clauses. AKEL representative Aristos Damianou criticized the pace of foreclosure proceedings and warned of risks to primary residences and small businesses.

Proposals Targeting Guarantors And Foreclosure Processes

The Democratic Rally party has introduced a proposal aimed at limiting guarantor liability during foreclosure procedures. Under the draft measure, if a property is auctioned or repossessed, the guarantor’s responsibility would be capped at the original loan amount adjusted by recovered sums. The proposal also requires that enforcement actions against guarantors be suspended until a court ruling is issued if the borrower formally disputes the debt.

Revisions Proposed By The Democratic Party of Cyprus

The Democratic Party is also preparing new legislative measures to be introduced on Thursday. Party leader Mario Karogian outlined plans to suspend the foreclosures of primary residences valued up to €350,000 until the end of the year, allowing time to address legislative gaps. Additional proposals include broadening the powers of the Financial Ombudsperson to make binding decisions on disputes up to €50,000, enforcing the Central Bank’s code of conduct, and ensuring strict adherence to refinancing guidelines for first residences.

Outlook And Strategic Implications

The range of proposals reflects an ongoing effort to balance financial system stability with stronger consumer protections. Decisions made in the coming months are expected to shape the regulatory environment for foreclosures and influence broader confidence in Cyprus’ financial sector and economic outlook.

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