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Deezer Rolls Out World’s First AI Music Tagging System To Combat Streaming Fraud

by THEFUTURE.TEAM

June 21, 2025

Innovative Measures In An Evolving Industry

Deezer has taken a conspicuous step forward in the debate over streaming integrity by unveiling the world’s first AI music tagging system. This strategic move is designed to identify and label albums containing AI-generated tracks, thereby curbing fraudulent streaming practices and ensuring transparent royalty distributions.

Combatting Streaming Fraud With Precision

According to Deezer, a significant 18% of daily uploaded music—exceeding 20,000 tracks—is derived entirely from AI. Despite a relatively low virality of these tracks, approximately 70% of their streams are fraudulent, structured primarily to generate unearned royalties. The company’s proactive approach now clearly tags these AI-created songs, excludes them from editorial playlists and algorithmically driven recommendations, and systematically filters out deceptive streams from royalty payments.

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Technological Breakthrough And Patent Innovation

The newly implemented labels serve as a critical tool for audiences, distinguishing between music crafted by human ingenuity and AI-generated content. With only 0.5% of all streams currently representing AI-only songs, the phenomenon is nascent yet swiftly expanding. Deezer’s efforts, underpinned by two patent filings for its AI Detection technology, underscore its commitment to identifying unique analytical signatures that differentiate synthetic content from authentic creations.

Industry-Wide Implications And Strategic Partnerships

This initiative comes at a crucial time, with major players such as Universal Music Group, Warner Music Group, and Sony Music Entertainment engaging in negotiations with AI startups like Udio and Suno. These discussions—and the accompanying legal challenges regarding copyright infringement—highlight the broader industry’s struggle to balance innovation with the protection of creative rights.

Building Trust Through Transparency

Deezer CEO Alexis Lanternier emphasized the importance of evolving technology accompanied by responsible transparency. “Ai is not inherently good or bad, but a responsible and transparent approach is key to building trust with our users and the music industry,” Lanternier noted. The company’s strategic direction aims not only to safeguard the rights of artists and songwriters but also to bolster consumer confidence as the digital music landscape continues to transform.

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Elevating Infant Nutrition: Nara Organics Unveils Premium Organic Formula

by THEFUTURE.TEAM

July 30, 2025

The Origins Of A Vision

When Esther Hallam welcomed her daughter Nara into the world, she immediately confronted a formidable challenge: identifying a trustworthy, high-quality organic infant formula. In a U.S. market dominated by cost-cutting practices—such as the use of skim milk supplemented with oils to meet nutritional standards—Hallam observed a disconnect between established availability and uncompromised quality. Research linking corn syrup to obesity and palm oil to reduced calcium absorption only reinforced her resolve to seek a safer alternative.

Redefining Industry Standards

Frustrated by the limitations of existing options, Hallam devoted seven years to developing an organic, whole-milk formula with the expertise of leading scientists and pediatric nutritionists. Nara Organics distinguishes itself by offering the highest percentage of milk fat of any formula on the U.S. market and a significantly reduced reliance on plant-based oils. The carefully selected blend of organic sunflower, coconut, and rapeseed oils not only meets nutritional needs but also minimizes potential health risks inherent to additives like palm oil, soy, and corn syrup.

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Manufacturing Excellence In Germany

Rather than manufacturing domestically—a decision influenced by previous concerns over Cronobacter contamination in American facilities—Nara Organics leverages the advanced, oxygen-controlled production environment of a German facility, widely regarded as the birthplace of powdered infant formula. Chief Marketing Officer Meika Hollender detailed that their unique manufacturing process, which minimizes oxygen exposure during can sealing, substantially extends shelf life and preserves formula integrity, setting a new standard in infant nutrition.

Strategic Investment And Market Impact

Backed by $32 million from prominent investors including AlleyCorp, BBG Ventures, Corazon Ventures, Gingerbread Capital, and Torch Capital, Nara Organics has also garnered support from high-profile celebrity investors such as Serena Williams, Gina Rodriguez, and Nicky Hilton. This robust investment positions the company at the vanguard of an organic infant formula market projected to grow from $20.7 billion in 2023 to $37 billion by 2032.

Enhancing Consumer Accessibility And Community Commitment

Nara Organics is available for purchase directly via its website, subscription models, and a dedicated mobile app that assists parents in tracking essential aspects of infant care. To underscore its commitment to community well-being, the company is donating over 1,400 cans of formula to the Good+ Foundation, which strives to alleviate multi-generational poverty by providing essential services to under-resourced families.

By merging state-of-the-art production with a commitment to organic, high-quality ingredients, Nara Organics is poised to redefine the benchmarks of infant nutrition in a competitive, evolving market.