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Decentralized Social Media App Own Launches Amid TikTok Exit Deadline

by THEFUTURE.TEAM

June 18, 2025

As TikTok faces an impending U.S. operational deadline, a new decentralized social media platform, Own, has entered public beta. This initiative arrives as a strategic response to market shifts, offering a comprehensive alternative for content creators and users alike.

Forging a New Path With Blockchain Innovation

Own distinguishes itself by incorporating blockchain technology into its core framework, harnessing a token-based economy to reward content creators without imposing restrictive follower or post thresholds. The platform’s unique model enables creators to earn revenue irrespective of geolocation, fostering a more equitable environment for monetization.

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Leadership With a Proven Track Record

Developed by industry veterans Amir Kaltak (CEO) and Katia Zaitsev (COO), the app benefits from their extensive experience, including the co-founding of the web3 company Lexit. Additionally, Sarah Mick (CCO) brings valuable insights from her tenure at major dating apps such as Tinder and Bumble. This leadership team underpins Own’s commitment to redefining content monetization and ownership.

Revolutionary Token Economy and Monetization Strategy

At the heart of Own’s system is the $OWN Token, awarded based on video engagement and fully tradeable on the open market. Kaltak emphasizes that this approach not only democratizes revenue sharing but also introduces consistent market demand, ensuring long-term price resilience. The platform sets a new standard, charging creators only minimal fees on tipping, sponsorship, and in-app commerce, a stark improvement compared to traditional platforms like TikTok.

Enhanced Monetization Features and Global Reach

Creators on Own could earn up to 50% more than on other platforms. With lower deductions on tips, sponsorships, and Own Shops, the platform maximizes revenue retention—for instance, creators keep 95% of their earnings from in-app sales. Additional revenue streams, such as content licensing, are supported by blockchain-verified ownership, allowing fair resale deals to brands.

User Engagement and Community Governance

The innovative ranking system empowers viewers to upvote or downvote content, similar to Reddit, allowing high-engagement posts to gain greater exposure. This community-driven oversight not only democratizes content visibility but also reinforces the platform’s commitment to fair play and transparency.

Looking Ahead: Strategic Rollouts and Market Impact

Own is slated to roll out monetization features by the third quarter, with its e-commerce component, Own Shop, following in beta later in the year. With nearly 40,000 users already on the waitlist and over $5 million raised from notable investors, Own is well-positioned to disrupt social media dynamics globally.

The convergence of decentralized technology and equitable monetization marks a significant evolution in the digital content landscape, challenging incumbent platforms to rethink their revenue models while enhancing creator empowerment at scale.

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Sklavenitis Cyprus Sets A New Standard For Employee-Centric Benefits

by THEFUTURE.TEAM

September 12, 2025

Investing In Human Capital

In a bold move that underscores the growing importance of human capital in today’s business landscape, Sklavenitis Cyprus has taken innovative steps to ensure its workforce is both valued and supported. The supermarket chain has introduced a policy to pay a 14th salary to all employees—including those from Papantoniou Supermarkets—cementing its status as the sole retailer in Cyprus to implement such a comprehensive benefit.

A Significant Investment In People

This initiative is far from symbolic. With an estimated total cost of €2 million, it represents a committed investment in the company’s most valuable asset—its people. By providing an additional salary, Sklavenitis reinforces a culture of inclusivity and fairness, acknowledging every employee’s contribution to its success.

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Robust Benefits For Long-Term Stability

Complementary to the 14th salary, the company has launched a robust benefits program designed to address both financial and personal security. An Automatic Cost of Living Adjustment (ATA) of 12.56 per cent ensures that wages remain aligned with inflation, safeguarding real income stability for its team members.

Comprehensive Health And Life Support

Sklavenitis further enhances employee welfare through access to a Group Life and Health Insurance Plan and a Provident Fund co-funded by the employer. These measures not only provide immediate protection but also empower employees to plan confidently for the future.

Exclusive Perks And Incentives

The company extends its commitment beyond conventional benefits by offering store discounts, a birth allowance, and holiday gift vouchers valued at €100 during both Easter and Christmas. These additional perks enhance employee satisfaction and underline Sklavenitis’ people-first ethos.

A Strategy For Mutual Success

In an industry where employee engagement directly impacts customer satisfaction, Sklavenitis’ comprehensive approach stands out as both a progressive and strategic business decision. By investing in its workforce, the company not only nurtures a supportive workplace but also drives superior corporate performance, setting a new benchmark for responsible employment practices in Cyprus.