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UK Continues To Dominate Cyprus Tourism Sector Amid Robust Growth

Record Rise In Tourist Arrivals

Cyprus experienced a significant influx of tourists, with arrivals surging by 13.7 percent in May 2025 to reach 479,160, up from 421,400 in May 2024. From January to May 2025, total arrivals climbed to 1,344,486, marking an impressive 14.9 percent increase compared to 1,170,214 in the same period last year.

UK Remains The Primary Market

The United Kingdom maintained its position as the leading source of visitors, contributing 37.4 percent (179,150 tourists) of the total arrivals in May 2025. Following the UK were key markets including Israel (9.4 percent), Poland (7.7 percent), Germany (6.2 percent), Sweden (4.8 percent), and Greece (3.7 percent), reinforcing Cyprus’s appeal across diverse European regions.

Insights Into Visitor Motivation

The primary motivation for travelling to Cyprus remains leisure as 81.2 percent of tourists visited for holidays in May 2025. These trends align closely with last year’s figures, where holidays accounted for 83.7 percent of visits, supplemented by 11.1 percent traveling to see friends or relatives and 7.6 percent for business purposes.

Returning Residents And Travel Patterns

Analysis of returning Cyprus residents indicates a slight contraction, with 143,296 returning in May 2025 compared to 144,042 in May 2024—a 0.5 percent decrease. Greece led as the source of returning residents at 28.3 percent, followed by the United Kingdom at 8.1 percent and Italy at 7.1 percent. Holiday travel remained the foremost reason for residents, comprising 66.9 percent of trips, while business travel accounted for 29.7 percent.

Methodology And Data Collection

The data, collated through passenger surveys at Larnaca and Paphos airports and supplemented by administrative sources detailing monthly port arrivals, represents the number of trips recorded rather than individual travelers, acknowledging the possibility of multiple trips by the same person within the reporting period.

Doers Summit Expands To Dubai, Connecting Global Ecosystems

The Doers Company and Dubai Integrated Economic Zones Authority (DIEZ) have signed a strategic agreement to host the first Middle East edition of Doers Summit at Dubai Silicon Oasis in November 2025, connecting Europe, the Middle East, South Asia, and beyond.

Doers Summit Expands To Dubai, Connecting Global Ecosystems

A signing ceremony was held in Dubai, attended by His Excellency Dr. Mohammed Al Zarooni, Executive Chairman of DIEZ, and Demetris Skourides, Chief Scientist for Research, Innovation & Technology at the Government of the Republic of Cyprus, underscoring government-level support for cross-border entrepreneurship and innovation.

“Hosting this renowned Summit with The Doers Company aligns with Dubai’s Economic Agenda D33 and our commitment to positioning Dubai as a global leader in economic and digital growth,” said Badr Buhannad, Deputy Director General of Dubai Silicon Oasis.

The Dubai edition aims to bring together over 3,000 participants, including startups, venture capital funds, and ecosystem leaders, catalysing cross-border collaboration and capital access while maintaining the Doers Summit’s experience-led format of high-impact networking, curated content, and actionable deal-making.

Reflect Festival Becomes Doers Summit: A Unified Vision for Global Doers

This expansion to Dubai comes at a pivotal moment for The Doers Company, as it unifies all its flagship events under a single global brand.

Since its inception in 2018, Reflect Festival has grown from a local gathering in Limassol into one of Europe’s leading technology and entrepreneurship events, welcoming over 50,000 founders, investors, and operators across Limassol, Athens, and city meetups throughout Europe. Now, Reflect Festival evolves into Doers Summit, aligning a vision to create a single, global gathering of doers that fosters meaningful connections and builds ecosystems where it matters most.

“Reflect Festival was close to many of us, but evolving it into Doers Summit was about clarity of purpose,” says Stylianos Lambrou, Co-founder and CEO of The Doers Company. “Now, we are building a global gathering that creates the partnerships and opportunities shaping what’s next.”

The move to Dubai marks a natural progression, connecting Europe, the Middle East, South Asia, and beyond while maintaining the experience-led approach that defines Doers Summit: curated content, high-impact networking, and real-world deal-making.

“This is more than scaling an event, it’s scaling a movement,” adds Dusan Duffek, Co-founder and Managing Partner at The Doers Company. “We’re creating moments of convergence where regions connect, ideas collide, and real deals happen.”

With Dubai, Athens, and Limassol now under the unified Doers Summit banner, The Doers Company is laying the groundwork for a truly global ecosystem where doers can continue to learn, connect, and build what’s next, together.

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