Challenging Unfair Market Practices
The Cyprus Hoteliers Association (Pasyxe) has formally endorsed a collective legal action aimed at redressing long-standing competitive imbalances in the hospitality sector. This significant legal effort, brought before the Dutch courts, unites over 25 national hotel associations from across Europe in a coordinated claim against Booking.com.
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Legal Foundation and Collaborative Strategy
Under the stewardship of HOTREC—the European umbrella organization for hospitality stakeholders—this action seeks redress for losses incurred over two decades, from 2004 to 2024. Pasyxe has affirmed its full support for this initiative, providing guidance and assistance to its members who opt to join the collective legal proceedings.
Judicial Ruling and Market Implications
A pivotal ruling from the Court of Justice of the European Union on September 19, 2024, has found that Booking.com’s parity clauses, which forced hotels to maintain uniform pricing across all distribution channels, violated EU competition law. These practices not only distorted market dynamics but also inflated commission fees and restricted the potential for direct bookings—a clear detriment to the sector.
Future Prospects and Industry Impact
In commenting on the strategic importance of this action, Pasyxe Director General Christos Angelides stated, “The participation of Cypriot hospitality businesses in this collective action represents an important opportunity to remedy years of unbalanced commercial practices, contributing to the creation of a fairer and more balanced digital environment for tourism enterprises across Europe.” Pasyxe has urged hotel businesses in Cyprus to register their interest in the claim via www.mybookingclaim.com before the closing deadline of July 31, 2025.
