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Netflix’s Ad Tier Surges to 94 Million Users: A Paradigm Shift in Streaming

by News Editor

May 15, 2025

Published on May 14, 2025, Netflix announced remarkable growth in its ad-supported tier, now boasting 94 million monthly active users. This marks a significant increase of over 20 million since November, showcasing the platform’s growing appeal.

Introduced in November 2022, the ad-supported plan offers a cost-effective option at $7.99 per month, compared to the $17.99 ad-free tier. Netflix’s strategy is to enhance profitability by integrating advertisements, a pathway increasingly adopted by streaming services.

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According to Netflix’s president of advertising, Amy Reinhard, “Our audience’s attention begins high and concludes even higher. Impressively, engagement with mid-roll ads matches that of our content.” This indicates a shifting dynamic in viewer habits, echoing broader industry trends.

Interestingly, the ad-supported tier has captivated more 18- to 34-year-olds than any US broadcast or cable network, highlighting the platform’s demographic reach.

As Netflix aligns its strategy with evolving viewer preferences, its growth story brings to mind similarly transformative shifts in other sectors.

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A Shift in Shopping Habits: 76% of Cypriots Embrace Online Shopping

by News Editor

June 2, 2025

In an era heavily leaning towards the digital, Cyprus has marked a pivotal milestone with 76% of its citizens now engaging in online shopping, as revealed in the latest survey by the Office of the Commissioner of Electronic Communications & Postal Regulation (OCECPR).

The study shows not only an increase in the number of online shoppers, but also a rise in the frequency of purchases, from an average of 1.2 times per month in 2022 to 2.0 in 2025.

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The survey collected feedback from over 1,500 participants, consisting of both citizens and small businesses, illustrating a nuanced shift in postal usage. Interestingly, while 95% of individuals still prefer Cyprus Post, this figure drops drastically for businesses, with just 28% relying on it, as they increasingly opt for private services.

Postal Patterns and Parcel Preferences

The report highlights a fascinating turnaround in postal habits. The number of letters received and sent has climbed since 2023, countering years of decline. Parcel deliveries have seen a similar uptick, with 71% of businesses reporting higher parcel over letter shipments and anticipating continued growth.

This aligns with global trends where businesses adapt to consumer demands for efficient logistics.

Decision Factors: Beyond Cost

Although citizens deem postal service costs reasonable, they largely base their choices on quality, location, and user experience. Businesses, on the other hand, prioritize quick service, competitive rates, extensive networks, and reliable tracking systems.

As the digital realm continues to evolve, it’s worthwhile considering the broader technological landscape and its implications.