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Cyprus: The Rising Star of European Tourism in 2025

At the dawn of 2025, Cyprus is making waves in the European tourism sector, boasting an impressive 15.4% increase in international arrivals from the previous year. This trend aligns with the broader appeal of Southern and Mediterranean Europe, renowned for its warm climates and burgeoning off-season travel opportunities.

According to the European Travel Commission, the momentum seen during the first quarter of 2025 highlights the robust resurgence of European tourism, which had bounced back to pre-pandemic levels in 2024. In contrast, European arrivals increased by 4.9% year-on-year, while overnight stays saw a 2.2% bump.

Despite prevailing global challenges, including geopolitical tensions and U.S. tariffs, travel demand remains steadfast, driven by destinations offering significant value and experiences beyond peak seasons. This winter, destinations like Slovakia and Norway experienced notable increases in tourists, echoing the resilience seen in countries such as Cyprus.

In particular, Cyprus’s tourism has thrived, largely fueled by an influx of visitors from Poland and Romania. Deputy Tourism Minister Kostas Koumis noted record numbers from the Polish market, which surged by 80% compared to 2022. For more about Cyprus’s strategic positioning in Europe, check out Cyprus Joins Schengen: What This Means For Investment, Real Estate.

Looking ahead, Cyprus aims to transform into a year-round tourist destination, focusing on expanding beyond peak summer months and enhancing special-interest travel offerings. With direct flights now connecting seven Romanian cities to Cyprus’ Larnaca and Paphos, it seems this Mediterranean gem is set to sparkle even brighter.

Sklavenitis Cyprus Sets A New Standard For Employee-Centric Benefits

Investing In Human Capital

In a bold move that underscores the growing importance of human capital in today’s business landscape, Sklavenitis Cyprus has taken innovative steps to ensure its workforce is both valued and supported. The supermarket chain has introduced a policy to pay a 14th salary to all employees—including those from Papantoniou Supermarkets—cementing its status as the sole retailer in Cyprus to implement such a comprehensive benefit.

A Significant Investment In People

This initiative is far from symbolic. With an estimated total cost of €2 million, it represents a committed investment in the company’s most valuable asset—its people. By providing an additional salary, Sklavenitis reinforces a culture of inclusivity and fairness, acknowledging every employee’s contribution to its success.

Robust Benefits For Long-Term Stability

Complementary to the 14th salary, the company has launched a robust benefits program designed to address both financial and personal security. An Automatic Cost of Living Adjustment (ATA) of 12.56 per cent ensures that wages remain aligned with inflation, safeguarding real income stability for its team members.

Comprehensive Health And Life Support

Sklavenitis further enhances employee welfare through access to a Group Life and Health Insurance Plan and a Provident Fund co-funded by the employer. These measures not only provide immediate protection but also empower employees to plan confidently for the future.

Exclusive Perks And Incentives

The company extends its commitment beyond conventional benefits by offering store discounts, a birth allowance, and holiday gift vouchers valued at €100 during both Easter and Christmas. These additional perks enhance employee satisfaction and underline Sklavenitis’ people-first ethos.

A Strategy For Mutual Success

In an industry where employee engagement directly impacts customer satisfaction, Sklavenitis’ comprehensive approach stands out as both a progressive and strategic business decision. By investing in its workforce, the company not only nurtures a supportive workplace but also drives superior corporate performance, setting a new benchmark for responsible employment practices in Cyprus.

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