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707Conf: Cyprus Gets Its First B2B Conference For The Event Industry

Limassol, Cyprus — July 7, 2026.

The Warehouse is hosting 707Conf today, the first business-to-business conference created specifically for Cyprus’ event industry. Running from 15:00 to 22:00, the one-day event brings agencies, venues, contractors and technical crews together with the client brands that hire them, all within an aviation-themed format featuring boarding passes instead of badges, a “Ground Crew” of service partners and a “Flight Alliance” of client brands.

Tickets (€14) are sold through SoldOut Ticketbox. The event is produced by The Warehouse’s own team, led by founder Ilya.

The Agenda

  • 15:00 — Boarding. Doors open, registration, exhibition zone live all day.
  • 15:30 — Takeoff. Opening remarks.
  • 15:45 — Clients, Unfiltered. A plenary panel bringing together six client-side brands to discuss what actually makes them choose, or drop, an agency or venue.
  • 16:30 — Love at First Pitch. A speed-dating format pairing suppliers directly with client brands for fast, structured introductions.
  • 17:15 — Discussion Club: Occupational Hazards. A moderated roundtable on the industry’s real operating risks, led by Varvara Rumiantseva.
  • 18:00 — Masterclass. A hands-on session led by Alex Barin.
  • 18:40 — Debrief. Closing reflections and key takeaways from the day.
  • 19:00 — Night Flight. The conference moves into the evening at The Warehouse’s W Bar, where live artists will bring the day to a close.

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Exhibition booths will remain open throughout the event, giving Ground Crew partners and exhibitors the opportunity to connect directly with attendees.

A Word From The Founder

“Cyprus has never had a day dedicated entirely to the people who make the events industry happen. This isn’t another client-facing showcase. It’s a space where agencies, venues and production teams can exchange ideas, build relationships and do business with one another. That’s what 707Conf is about.

We’re not asking anyone to pitch to us. Instead, we’re bringing suppliers and the brands that hire them together, on the same schedule, creating opportunities for conversations that usually happen behind the scenes to take place out in the open,”

Ilya, Founder & General Manager, The Warehouse.

Flight Alliance — The Client Brands

  1. SayGames.
  2. TrafficStars.
  3. Gugujinda.
  4. MetUp.
  5. inDrive.

Ground Crew — The Partners Behind The Conference

  • SoldOut Tickets – Ticketing
  • The Warehouse – Venue
  • EMpicnic – Daytime Catering
  • Aliada – Evening Catering
  • BARBROS – Bar
  • Loft Shisha
  • TOP TRANSFER – VIP Transport
  • Creativerent – Business Lounge
  • EPTA PRO – Lighting & Sound
  • AP Group – Stage Structures
  • SketchMe – Live Portrait Artists
  • Mortal Security Services – Security
  • A2V Lab – Video & LED
  • The Future Media – Media Partner

Event Information

What:  707Conf — Cyprus Event Industry Day

When:  July 7, 2026 (07.07), 15:00–22:00

Where:  The Warehouse, Synergatismou 20, Limassol

Tickets:  €14 via SoldOut Ticketbox

Web:  707conf.com

Instagram: 707conf

Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.

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