Record-Breaking Arrivals And Revenue

Cyprus’ tourism sector reached record levels in 2025, with arrivals exceeding 4.5 million for the first time, according to Deputy Tourism Minister Kostas Koumis. Speaking in an interview on February 26, 2026, Koumis said arrivals increased 12.2% compared with 2024 and 41.6% over three years.

Tourism revenue rose 15.3% year over year during the January–November period, while growth over three years reached 51.1%. Average spending per visitor increased to €822 from €799 in 2024, and daily spending rose 7.2% to €99.5.

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The average length of stay declined by 4% to 8.27 days, but overnight stays are projected to reach 18.5 million, up 3.3% from 2024.

Enhanced Product Quality And Strategic Incentives

Tourism contributed 14% to Cyprus’ GDP in 2025, up from 13.1% a year earlier, reinforcing its role as a key economic sector. Officials estimate overall economic growth at 3.75% for 2025, above the eurozone average.

Between 2023 and 2025, tourism revenues totaled €9.9 billion. During the 2022–2025 period, policy focus shifted toward restoring sector performance and upgrading tourism quality through targeted incentive programs.

In 2025, the ministry launched 13 incentive schemes, including four funded under the Recovery and Resilience Plan, with total funding approaching €20 million. Key measures included:

• 153 projects aimed at supporting rural, mountainous, and remote areas, with budgets of up to €7 million.

• Upgrades to 48 hotels and tourist accommodations, totaling up to €6.9 million in investment.

• €1.3 million allocated to improve dining venues and retail outlets promoting traditional products.

• Seven approved projects in health and wellness tourism worth about €1.2 million

Additional initiatives included digital transformation programs, support for conferences and sporting events, dive certification projects, beach upgrades, and workshops promoting traditional crafts and local products.

Strategic Initiatives And Specialized Tourism

The Ministry of Tourism is updating the National Tourism Strategy 2035 and relaunching the tour guide training program after a seven-year pause. Digital application processes developed with TEPAK aim to improve visitor experience and operational efficiency.

In specialized tourism, authorities completed a three-dimensional mapping of diving sites and conducted a dedicated study on dive tourism. Future research will focus on health tourism, as well as nature and rural tourism.

Agritourism recorded more than 90,000 arrivals in 2025, up 3% year over year and 40.9% over three years. Cruise tourism also expanded, with passenger numbers rising 104% to 278,000 compared with 136,000 in 2024.

Cypriot EU Presidency And Legislative Initiatives

As Cyprus prepares for its EU Council Presidency in 2026, officials expect more than 30,000 conference participants and the organization of around 250 events.

The ministry is preparing policy proposals linked to the European tourism agenda, including Council Conclusions on Tourism planned for May 2026. Legislative initiatives include draft regulations for dive tourism and proposals to modernize licensing rules for food and entertainment venues.

Cyprus has also signed memoranda of understanding with Israel and Saudi Arabia aimed at strengthening tourism cooperation and supporting long-term sector growth.