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2025 Sets New Benchmark For Cypriot Tourism: Record Arrivals And Revenue Surge

Record-Breaking Arrivals And Revenue

Cyprus’ tourism sector reached record levels in 2025, with arrivals exceeding 4.5 million for the first time, according to Deputy Tourism Minister Kostas Koumis. Speaking in an interview on February 26, 2026, Koumis said arrivals increased 12.2% compared with 2024 and 41.6% over three years.

Tourism revenue rose 15.3% year over year during the January–November period, while growth over three years reached 51.1%. Average spending per visitor increased to €822 from €799 in 2024, and daily spending rose 7.2% to €99.5.

The average length of stay declined by 4% to 8.27 days, but overnight stays are projected to reach 18.5 million, up 3.3% from 2024.

Enhanced Product Quality And Strategic Incentives

Tourism contributed 14% to Cyprus’ GDP in 2025, up from 13.1% a year earlier, reinforcing its role as a key economic sector. Officials estimate overall economic growth at 3.75% for 2025, above the eurozone average.

Between 2023 and 2025, tourism revenues totaled €9.9 billion. During the 2022–2025 period, policy focus shifted toward restoring sector performance and upgrading tourism quality through targeted incentive programs.

In 2025, the ministry launched 13 incentive schemes, including four funded under the Recovery and Resilience Plan, with total funding approaching €20 million. Key measures included:

  • 153 projects aimed at supporting rural, mountainous, and remote areas, with budgets of up to €7 million.

  • Upgrades to 48 hotels and tourist accommodations, totaling up to €6.9 million in investment.

  • €1.3 million allocated to improve dining venues and retail outlets promoting traditional products.

  • Seven approved projects in health and wellness tourism worth about €1.2 million

Additional initiatives included digital transformation programs, support for conferences and sporting events, dive certification projects, beach upgrades, and workshops promoting traditional crafts and local products.

Strategic Initiatives And Specialized Tourism

The Ministry of Tourism is updating the National Tourism Strategy 2035 and relaunching the tour guide training program after a seven-year pause. Digital application processes developed with TEPAK aim to improve visitor experience and operational efficiency.

In specialized tourism, authorities completed a three-dimensional mapping of diving sites and conducted a dedicated study on dive tourism. Future research will focus on health tourism, as well as nature and rural tourism.

Agritourism recorded more than 90,000 arrivals in 2025, up 3% year over year and 40.9% over three years. Cruise tourism also expanded, with passenger numbers rising 104% to 278,000 compared with 136,000 in 2024.

Cypriot EU Presidency And Legislative Initiatives

As Cyprus prepares for its EU Council Presidency in 2026, officials expect more than 30,000 conference participants and the organization of around 250 events.

The ministry is preparing policy proposals linked to the European tourism agenda, including Council Conclusions on Tourism planned for May 2026. Legislative initiatives include draft regulations for dive tourism and proposals to modernize licensing rules for food and entertainment venues.

Cyprus has also signed memoranda of understanding with Israel and Saudi Arabia aimed at strengthening tourism cooperation and supporting long-term sector growth.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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