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2024: A Pivotal Year For Tourism And Economic Growth In Cyprus

by THEFUTURE.TEAM

December 2, 2024

Deputy Minister for Tourism, Kostas Koumis, has described 2024 as a milestone year for Cyprus’s tourism sector, highlighting record-breaking achievements in visitor arrivals and revenue. His remarks, delivered on Friday, follow the release of impressive figures by the Statistical Service.

Tourism Reaches New Heights

Koumis expressed satisfaction with the sector’s recovery, noting that arrivals and revenue have returned to, and even exceeded pre-pandemic levels. According to the Deputy Ministry, revenue from January to September 2024 rose by 31.1% compared to 2022 and 15.3% compared to 2019. Arrivals for the January–October period increased by 4.6% from 2023, and 26.7% from 2022, and even surpassed 2019’s figures by 0.8%.

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Additionally, Koumis pointed out that per capita expenditure remains steady, reflecting sustained economic benefits from tourism. Looking ahead to 2025, the ministry’s strategy prioritises investment in rural tourism, environmental preservation, and community-driven benefits.

Resilient Sector and Strategic Success

The Deputy Ministry credited the robust performance to effective market-targeting decisions and the resilience of the tourism sector. Koumis emphasised that Cyprus’s approach to diversifying its tourism offerings and focusing on quality experiences has yielded significant results.

Economic Highlights: Fiscal Surplus and Revenue Growth

Cyprus’s broader economic performance in 2024 also stands out. Preliminary data from the Statistical Service reveals a surplus of €1.43 billion (4.2% of GDP) for January–October, up from €664.8 million (2.1% of GDP) during the same period in 2023.

Revenue Growth

Total Revenue: Increased by 6.6%, reaching €11.69 billion.
Taxes on Production and Imports: Grew by 6.2%, with net VAT revenue rising 7.6%.
Income and Wealth Taxes: Surged by 16%, amounting to €2.9 billion.
Revenue from Goods and Services: Jumped by 29.9%, reaching €822.7 million.

While some areas, such as social benefits and employee compensation, saw increases, the overall fiscal picture remains positive, driven by disciplined spending and strong revenue growth.

Looking Forward

With record-breaking tourism figures and a strong fiscal position, Cyprus is well-positioned for sustainable economic growth. Investments in rural development, community benefits, and environmental sustainability ensure that both the tourism sector and the wider economy will continue to thrive in the years ahead.

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Strong Start To The Year

Cyprus recorded €85.3 million in tourism revenue in February 2026, up 7% from €79.7 million a year earlier, according to the Cyprus Statistical Service. Revenue for January–February reached €159.9 million, marking a 7.4% increase from €148.9 million in the same period of 2025.

Evolving Spending Patterns

Average expenditure per tourist declined by 2.3% to €581.85 in February 2026, compared with €595.71 a year earlier. Total revenue increased despite lower per-visitor spending, indicating higher visitor volumes or changes in spending patterns.

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Diverse Visitor Base

Data from passenger surveys show the United Kingdom remained the largest market, accounting for 19.3% of visitors. Average daily spending among UK tourists reached €72.72. Polish visitors represented 18.4% of arrivals, with average daily spending of €75.02. Israeli tourists accounted for 12.6% of the market and recorded higher daily spending at €157.15.

Geopolitical Developments And Their Impact

February data were compiled before the escalation of tensions in the Middle East on February 28, 2026. Subsequent indicators point to a decline in demand. According to Cyprus Mail, tourist arrivals in March 2026 fell by 30.7% year-on-year, following a 12.2% increase in 2025, when arrivals reached 4.53 million and revenue totaled €3.69 billion.

Challenges Ahead For The Sector

Rising travel costs and security concerns are affecting demand across key markets. Higher fuel prices have increased airline costs, contributing to higher ticket prices. Hotel occupancy rates declined from around 75% last year to an estimated 40–50%. Summer bookings are reported to be down by about 25%. Trade unions have warned about potential effects on employment and business activity in the tourism sector.

Conclusion

Tourism accounts for approximately 14% of Cyprus’s GDP. February data indicate continued growth early in the year, while recent figures point to weaker demand in the following months. Updated data in the coming period will provide a clearer view of changes in travel demand and visitor spending.